Job Description B2B Project Marketing / Business Development Manager

Position

B2B Project Marketing / Business Development Manager

Company

IAFA Furniture

Location

Mumbai

Experience

4-5 years in B2B sales, project sales, institutional sales, corporate furniture, interiors, or related industries.

Job Overview

We are looking for a highly motivated B2B Project Marketing / Business Development professional to generate and develop large project orders for office and institutional furniture.

The candidate will be responsible for building relationships and securing business from banks, financial institutions, colleges, universities, schools, government/semi-government organizations, hospitals, corporates, architects, interior designers, consultants, and other institutional buyers.

The primary objective is to identify upcoming projects, get IAFA Furniture specified or approved, participate in tenders/RFQs, and convert opportunities into profitable project orders.

Key Responsibilities

1. Business Development & Lead Generation

- Identify and generate new B2B project opportunities across Mumbai, Maharashtra, and other assigned territories.
- Target:
- Banks and financial institutions
- Colleges, universities and educational institutions
- Schools and training institutes
- Corporate offices and large enterprises
- Government and semi-government organizations
- Hospitals and healthcare institutions
- Architects and interior design firms
- Builders, developers and project consultants
- Build a strong pipeline of upcoming furniture and interior projects.

2. Project Sales

- Meet decision-makers including:
- Procurement Heads
- Admin Heads
- Facility Managers
- Purchase Managers
- Architects and Interior Designers
- Project Managers
- Promoters and Management Teams
- Understand project requirements, seating plans, BOQs and technical specifications.
- Present IAFA Furnitures products and solutions to prospective clients.




- Conduct product presentations, meetings and demonstrations.
- Generate enquiries, RFQs and project quotations.

3. Tender & Institutional Business

- Identify relevant institutional and government tenders.
- Coordinate internally for tender documentation, product specifications, pricing and compliance requirements.
- Develop relationships with consultants and decision-makers before tenders are released wherever possible.
- Ensure timely submission and follow-up of tenders and project quotations.

4. Relationship Management

- Build long-term relationships with key accounts and institutional clients.
- Develop a strong network of architects, interior designers, PMC consultants and procurement professionals.
- Ensure repeat orders and referrals from existing clients.
- Maintain regular follow-ups with prospects until project closure.

5. Project Coordination

- Coordinate with internal teams including:
- Design
- Production
- Purchase
- Accounts
- Logistics
- Installation teams
- Ensure smooth execution from order confirmation to delivery and installation.
- Monitor customer satisfaction and resolve project-related issues.

6. Sales Reporting & Targets

- Maintain a detailed database of prospects, projects and decision-makers.
- Track every opportunity from lead generation to order closure.
- Prepare weekly and monthly reports covering:
- New leads generated
- Client meetings
- RFQs received
- Quotations submitted
- Order pipeline
- Orders closed
- Expected order value and closure timeline
- Achieve monthly,



quarterly and annual B2B sales targets.

Desired Candidate Profile

- Graduate or MBA in Marketing, Business Development or a related field preferred.
- 3-4 years of experience in B2B/project sales.
- Experience in office furniture, institutional furniture, interiors, construction, building materials or related industries will be highly preferred.
- Strong existing network with corporates, banks, educational institutions, architects, interior designers and procurement teams will be an advantage.
- Experience in handling large-value project orders and institutional clients.
- Good understanding of BOQs, RFQs, tenders and project sales processes.
- Excellent communication, presentation and negotiation skills.
- Ability to independently generate leads and close large projects.
- Willingness to travel for client meetings and project development.

Key Performance Indicators (KPIs)

The candidate will be evaluated based on:

- Value of qualified project pipeline generated.
- Number of recent institutional and corporate accounts added.
- Number of meetings with key decision-makers.
- RFQs and tenders generated.
- Conversion rate from enquiry to order.
- Monthly and quarterly project order value.
- Gross margin and profitability of projects.
- Repeat business and customer retention.

What We Are Looking For

We are specifically looking for a hunter-type B2B sales professional who can independently open doors, build relationships with decision-makers, identify upcoming projects before they are awarded, and convert them into significant furniture orders for IAFA Furniture.

The ideal candidate should have a strong understanding of project sales cycles and institutional procurement and should be capable of building a sustainable pipeline across banks, colleges, universities, corporates, government institutions and large project customers.

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