We are looking for a Senior Performance Marketing Leader to own and scale our digital demand-generation engine across Google, Meta, SEO, and AI-driven search.

This is a hands-on leadership role for someone who can combine strategic thinking with deep executional expertise. You will define channel strategy, lead a high-performing team, manage significant marketing budgets, and be directly accountable for lead volume, lead quality, CPL, CPQL, CAC, and ROAS across our residential and commercial real estate projects.

You should be equally comfortable optimizing campaigns inside an ad platform and presenting performance, budgets, and growth strategies to senior leadership.

Key Responsibilities

1. Paid Media Strategy & Execution

- Own the end-to-end paid media strategy across Google Ads and Meta Ads.
- Manage Search, Display, Performance Max, YouTube, Facebook, and Instagram campaigns.
- Take full accountability for advertising budgets, lead-generation targets, CPL, CPQL, CAC, and ROAS.
- Personally audit campaigns, identify performance gaps, and implement optimization strategies.

2. SEO, GEO & AEO / AI Search

- Own the organic search strategy across traditional Google Search and emerging AI-driven search.
- Drive technical SEO, on-page SEO, content SEO, local SEO, and project/location-page optimization.
- Build visibility across Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, and Microsoft Copilot.
- Develop strategies that increase the likelihood of our content being surfaced, referenced, and cited by AI answer engines.

3. Content & Search Discovery Strategy

- Lead the content and blog strategy to build topical authority and organic visibility.
- Develop content optimized for both traditional search rankings and AI discovery.
- Implement structured data/schema, entity optimization, internal linking, and answer-focused content structures.
- Build content strategies around real-estate projects, locations, customer buying journeys, and high-intent search queries.

4. AI Search Visibility & Measurement

- Establish frameworks to measure visibility across AI search platforms.
- Track brand/project mentions, citation frequency,



AI-generated search visibility, and referral traffic from AI sources.
- Continuously identify new opportunities to improve our presence across generative search platforms.

5. AI-Driven Marketing Optimization

- Leverage AI tools across the marketing funnel for:

- Creative generation and testing
- Ad-copy development
- Audience analysis
- Automated bidding and optimization
- Campaign analysis
- Performance forecasting and reporting

- Identify and implement new AI technologies that improve marketing efficiency and scalability.

6. Team Leadership

- Lead, mentor, and develop a team of professionals across paid media, SEO, content, and analytics.
- Establish clear KPIs, OKRs, performance standards, and accountability mechanisms.
- Conduct regular performance reviews and develop team capabilities.

7. Funnel & Lead Quality Optimization

- Work closely with Sales and CRM teams to optimize the complete customer journey from:
Click Lead Qualified Lead Site Visit Booking
- Improve lead quality while reducing cost per qualified lead.
- Develop feedback loops between marketing, CRM, and sales teams to improve campaign targeting and conversion.

8. Analytics, Attribution & Reporting

- Own marketing analytics, dashboards, attribution, and performance reporting.
- Work extensively with GA4, Google Tag Manager, CRM integrations, and advertising-platform data.
- Translate complex data into actionable recommendations for senior management.

9. Budget Management

- Develop monthly and quarterly digital marketing budgets across projects and channels.
- Allocate and optimize budgets based on business objectives, CAC, ROAS, lead quality, and project performance.
- Continuously identify opportunities to improve marketing ROI.

10. Agency & Vendor Management





- Manage external agencies, technology partners, platforms, and marketing vendors where required.
- Ensure external partners deliver against agreed KPIs and business objectives.

Requirements:

- MBA / Master's degree in Marketing, Business, or a related discipline.
- 14+ years of experience in performance marketing / digital marketing, preferably within real estate or another high-consideration industry.
- Proven experience scaling paid campaigns and managing large digital advertising budgets.
- Deep, hands-on expertise in Google Ads and Meta Ads, including campaign auditing, troubleshooting, optimization, and scaling.
- Strong understanding of SEO, GEO, AEO, and generative/AI search optimization.
- Demonstrated experience improving visibility across Google Search and emerging AI search platforms.
- Strong knowledge of technical SEO, schema/structured data, crawlability, site architecture, entity optimization, and content strategy.
- Proven experience building and executing content programs that generate measurable organic traffic and qualified leads.
- Experience using AI tools for advertising, content, creative development, analysis, automation, and optimization.
- Proven experience managing and developing teams of professionals.
- Robust command of GA4, GTM, attribution, analytics, and CRM integrations.
- Strong commercial understanding of CPL, CPQL, CAC, ROAS, conversion rates, and revenue attribution.
- Excellent communication, analytical, stakeholder-management, and presentation skills.
- Strong ability to balance strategic leadership with hands-on execution.

What Success Looks Like

Within this role, success will be measured by your ability to:

- Scale qualified lead generation across projects.
- Improve lead quality and reduce CPQL.
- Increase organic and AI-search visibility.
- Improve CAC and ROAS through continuous optimization.
- Build a high-performing digital marketing team.
- Establish a measurable, data-driven full-funnel marketing ecosystem.
- Create a sustainable competitive advantage through paid media, SEO, content, data, and AI-driven search.

📌 Head Performance Marketing (Noida)
🏢 Express Builders
📍 Noida