Performance Marketing Specialist Google Ads & Meta Ads

We are looking for a Performance Marketing Specialist who can independently plan, launch, optimize, and scale paid campaigns across Google Ads and Meta Ads.

The role is performance-driven. You will be responsible for generating qualified leads, controlling acquisition costs, improving conversion rates, and turning advertising budgets into measurable revenue.

Key Responsibilities

- Plan and execute paid campaigns across:

- Google Search Ads
- Google Display Ads
- Performance Max
- YouTube Ads
- Meta Facebook & Instagram Ads
- Retargeting campaigns

- Conduct:

- Keyword research
- Competitor analysis
- Audience research
- Customer persona research
- Search intent analysis

- Build complete advertising funnels from:
Ad Landing Page Lead Follow-up Conversion
- Create campaign structures based on:

- Geography
- Audience
- Service
- Search intent
- Funnel stage

- Manage daily campaign optimization, including:

- Budget allocation
- Bid strategy
- Negative keywords
- Search terms
- Audience exclusions
- Creative testing
- Placement optimization

- Develop and test:

- Ad copy
- Hooks
- Headlines
- Offers
- CTAs
- Creative concepts
- Landing-page messaging

- Set up and manage:

- Google Tag Manager
- GA4
- Google Ads Conversion Tracking
- Meta Pixel
- Meta Conversion API
- UTM tracking

- Work closely with designers, content creators, developers and sales teams.
- Analyse lead quality instead of focusing only on CPL.
- Identify which campaigns are generating:

- Qualified leads
- Sales opportunities
- Revenue
- Wasted spend

- Prepare weekly and monthly performance reports.

Core KPIs

You will primarily be measured on:

- Cost Per Lead
- Cost Per Qualified Lead
- Customer Acquisition Cost




- Conversion Rate
- ROAS
- CTR
- CPC
- Lead-to-Sale Ratio
- Landing Page Conversion Rate
- Revenue Generated
- Advertising Spend Efficiency

Google Ads Skills Required

Robust practical understanding of:

- Search campaigns
- Performance Max
- Display
- YouTube advertising
- Keyword Match Types
- Negative Keywords
- Search Term Analysis
- Quality Score
- Ad Rank
- Smart Bidding
- Conversion Tracking
- Remarketing
- Competitor campaigns
- Location targeting
- Lead-generation campaigns

Meta Ads Skills Required

Strong practical experience with:

- Meta Ads Manager
- Lead Generation campaigns
- Website Conversion campaigns
- Custom Audiences
- Lookalike Audiences
- Retargeting
- Advantage+ campaigns
- Creative testing
- Audience testing
- Pixel tracking
- Conversion API
- Campaign scaling
- Lead quality optimization

Analytical Skills

The candidate must be comfortable analysing data and answering questions such as:

- Why did CPL increase?
- Which campaign is producing the best-quality leads?
- Which keywords are wasting money?
- Which ad creative should receive more budget?
- Where are users dropping from the funnel?
- Should we increase, reduce or redistribute the advertising budget?
- Is the problem coming from the ad, audience, offer, landing page or sales process?

Preferred Experience

- 2–5 years of hands-on performance marketing experience




- Proven experience managing Google and Meta advertising accounts
- Experience working with lead-generation businesses preferred
- Agency experience will be an advantage
- Experience handling international markets such as USA, UK, Canada, UAE or Australia will be preferred

Tools

Candidates should be comfortable using:

- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Looker Studio
- Google Keyword Planner
- Meta Events Manager
- Excel / Google Sheets

Knowledge of CRM platforms, heatmaps and marketing automation tools will be an advantage.

What We Are Looking For

We want someone who thinks beyond:

“Campaign is running.”

You should think:

“Is this campaign generating profitable customers?”

The right candidate understands that performance marketing is a combination of:

Traffic + Creative + Offer + Landing Page + Tracking + Sales Funnel + Data

Interview Requirement

Candidates should be prepared to demonstrate:

1. A Google Ads account/campaign they have managed.
2. A Meta Ads campaign they have managed.
3. Their optimization process for a campaign with high CPL.
4. Their strategy for scaling a profitable campaign.
5. How they track a lead from advertisement to final sale.

Practical Assignment

You may be asked to create a mini performance strategy covering:

- Target audience
- Google campaign structure
- Meta campaign structure
- Keyword strategy
- Creative concepts
- Landing-page recommendations
- Proposed budget allocation
- Expected KPIs
- 30-day optimization plan

Important: We are looking for someone who can own performance, not simply operate an Ads Manager.

📌 Performance Marketing Lead (Bengaluru)
🏢 Kyptronix
📍 Bengaluru