BS Eduworld
Company: BS Eduworld Pvt Ltd
Department: Admissions / Student Counselling
Position: Student Counsellor / Education Counsellor
Location: Delhi NCR / [Office Location]
Employment Type: Full-Time
Required Experience: 2+ years
Reporting To: Sales Head / Business Head

About the Role
BS Eduworld is looking for a Student Counsellor who will guide prospective students and working professionals regarding suitable academic programmes, eligibility, admission procedures, university options and programme-related queries.
The counsellor will be responsible for lead conversion, regular follow-ups, counselling and admission closure , while maintaining a professional and student-focused approach.

Key Responsibilities
1. Student Counselling
Counsel students and working professionals regarding available programmes.
Understand the candidate's educational background, career goals and requirements.
Explain programme structure, eligibility, duration, admission process and applicable fees.
Provide accurate information about universities, programmes and documentation requirements.
Help candidates identify programmes appropriate to their stated academic and professional objectives.
Address student queries through calls, WhatsApp, email and other communication channels.
2. Lead Management
Handle leads generated through website, Google Ads, Meta Ads, WhatsApp, calls, referrals and other channels .
Make timely calls to new leads.
Qualify leads based on programme interest, eligibility, location, experience and requirements.
Maintain accurate lead status in the CRM.
Ensure no qualified lead remains unattended.
Follow up consistently with prospective students.
3. Admissions & Conversion
Guide candidates through the complete admission journey.
Explain application and documentation requirements.
Coordinate with the admissions/operations team for application processing.




Follow up until the candidate completes the required admission formalities.
Maintain accurate records of applications, conversions and pending cases.
Work towards assigned monthly admission/revenue targets.
4. CRM Management
Update every interaction with the student in the CRM.
Maintain accurate lead stages such as:
New Lead
Contacted
Interested
Counselling Done
Follow-up
Application Started
Documents Pending
Admission Confirmed
Not Interested
Lost
Maintain follow-up dates and next-action reminders.
Ensure CRM data is updated on a daily basis.
5. Follow-Up Management
Conduct systematic follow-ups through calls, WhatsApp and email.
Understand reasons for delayed decisions.
Provide additional information required by prospective students.
Reconnect with old and inactive leads where appropriate.
Maintain a structured follow-up pipeline.
6. Coordination with Internal Teams
Coordinate with:
Sales / Business Development
For lead allocation and targets.
Operations / Admissions
For application processing and documentation.
Academic Team
For programme-related queries.
Finance
For fee/payment-related coordination.
Marketing
For feedback on lead quality and campaign performance.

Key Responsibilities for International Students
Where applicable, the counsellor may handle students from:
UAE
Saudi Arabia
Qatar
Bahrain
Kuwait
Oman
UK
USA
Canada
Australia
Europe
Africa
Southeast Asia
Responsibilities include:
Understanding international student requirements.




Explaining programme delivery and admission processes clearly.
Coordinating across different time zones.
Communicating professionally with international candidates.
Maintaining accurate documentation.

Important Compliance Responsibility
The counsellor must not make unsupported claims regarding:
Accreditation
Government recognition
Degree equivalence
University rankings
Employment guarantees
Immigration/visa benefits
Skilled licensing
Guaranteed acceptance of a qualification in a particular country
All programme and university information should be communicated according to the official information approved by BS Eduworld and the respective awarding institution .

Daily Responsibilities
A Student Counsellor is expected to:
Contact newly assigned leads.
Follow up with existing prospects.
Conduct counselling calls.
Update CRM records.
Send approved programme information.
Track applications and documentation.
Coordinate pending admissions.
Prepare daily follow-up reports.
Meet assigned counselling/conversion targets.

Required Skills
Excellent verbal and written communication
Strong counselling and listening skills
Persuasion and negotiation abilities
Customer relationship management
Good knowledge of education programmes
Strong follow-up discipline
Comfortable working with targets
Good MS Excel/Google Sheets knowledge
CRM experience
WhatsApp/email communication skills
Ability to handle objections professionally
Ability to communicate with students and working professionals

Qualification
Education: Graduate in any discipline. A background in education, management, marketing or related fields is preferred.
Experience in higher education, international education, EdTech or professional certification programmes will be an advantage.

📌 Student Counselor (New Delhi)
🏢 BS Eduworld
📍 New Delhi