About Snugs

Snugs is a fast-growing Indian D2C baby products brand, known for our baby carriers, rompers and everyday babywear. We sell direct through mysnugs.in and on Amazon India, and we're building a brand parents trust. We're looking for a performance marketer who can own the full funnel, from the first ad impression to the final checkout.

What you'll do
Plan, launch and scale paid campaigns on Google Ads (Search, Shopping, PMax, YouTube) and Meta Ads (Facebook & Instagram)
Own campaign structure, budgets, bidding, audiences and creative testing to hit revenue and efficiency targets
Use campaign data to identify what's working and brief the creative team with clear creative angles, hook suggestions and audience insights — you direct the creative strategy, our designers and editors produce the assets
Run structured A/B tests across ads, landing pages and product pages, and turn results into clear decisions
Lead conversion rate optimisation on our Shopify store — PDPs, collection pages, checkout flow, page speed and mobile UX
Manage the Shopify storefront end to end: theme edits, apps, landing pages, product setup and site performance
Apply UI/UX principles to make every customer touchpoint simpler and more persuasive
Keep all campaigns, pages and creatives consistent with the Snugs brand voice and visual identity, and contribute to how the brand evolves




Track and report weekly on ROAS, CAC, conversion rate, AOV and LTV using GA4, Meta Ads Manager, Google Ads and Shopify analytics

What we're looking for
5+ years running Google Ads and Meta Ads for D2C / ecommerce brands, with meaningful monthly budgets
Hands-on Shopify expertise — theme customisation, apps, page building and store optimisation
Proven track record in A/B testing and CRO, with examples of tests that moved conversion rate or revenue
Strong analytical skills: comfortable in GA4, Ads dashboards and spreadsheets, and able to explain what the numbers mean
Ability to translate performance data into actionable creative briefs — angles, hooks, messaging and audience segments
Basic graphic design sense and a solid grasp of UI/UX fundamentals, so you can give exact feedback to designers and shape landing pages
Understanding of branding — you know how to grow performance without diluting the brand
Self-driven and comfortable owning outcomes in a small, fast-moving team
Bonus: experience with baby, parenting or lifestyle brands; Amazon Ads; Google Merchant Center; basic HTML/CSS/Liquid

What we offer
₹80,000 per month
Full ownership of growth for a brand with real traction
A dedicated creative team that executes on your briefs
On-site role at our Kochi office

📌 Growth & Performance Marketing Lead (Thiruvananthapuram)
🏢 Snugs
📍 Thiruvananthapuram