JOB DESCRIPTION
Position: General Manager – Footwear / Business Head – Footwear
Department: Business / Operations
Industry: Footwear / Fashion / Retail
Location: Bahadurgarh
Reports To: Director / Managing Director
Experience: 15+ Years
Education: Graduate / MBA Preferred
1. POSITION OVERVIEW
We are seeking an experienced and commercially driven General Manager – Footwear / Business Head – Footwear to take overall responsibility for the company’s footwear business.
The role will be responsible for business strategy, P&L;, sales, retail operations, merchandising, inventory, distribution, manufacturing coordination, team leadership, and business growth .
The ideal candidate should have strong experience in the footwear, fashion, lifestyle, or retail industry , with the ability to manage multiple functions and drive business performance from strategy through execution.
2. KEY RESPONSIBILITIES
A. Overall Business Management
Take overall responsibility for the company’s footwear business and day-to-day operations.
Develop and execute business strategies to achieve revenue growth and profitability.
Work closely with the Directors / Management on business planning and strategic decisions.
Monitor overall business performance and ensure achievement of business objectives.
Identify new business opportunities, markets, channels, and expansion opportunities.
Establish clear business priorities, targets, and performance measures.
B. P&L; and Financial Management
Take complete ownership of the business P&L.;
Monitor revenue, gross margins, operating costs, EBITDA, and profitability.
Develop strategies to improve margins and overall business efficiency.
Review MIS, sales reports, inventory performance, and financial KPIs.
Control operating expenses and identify opportunities for cost optimization.
Ensure business decisions are aligned with financial objectives.
C. Sales & Retail Operations
Lead sales across Exclusive Brand Outlets (EBOs), Multi-Brand Outlets (MBOs), distributors, wholesale, e-commerce, and other relevant channels .
Drive sales growth, store productivity, conversion, and customer experience.
Monitor store-wise, region-wise, and channel-wise performance.
Develop strategies for new store openings and retail expansion.
Ensure implementation of company SOPs, operating standards, and service standards.
Drive achievement of sales targets and improve sales team productivity.
D. Footwear Merchandising & Product Management
Oversee footwear merchandising, product planning, assortment, pricing, and product lifecycle.
Analyze market trends, customer preferences, competition, pricing, and product positioning.
Coordinate with merchandising, design, sourcing, production, and sales teams.
Ensure the right product mix and assortment across different sales channels.
Review product performance and recommend additions, modifications, or discontinuation based on market and sales data.
Ensure timely product launches and seasonal range planning.




E. Inventory & Supply Chain Management
Oversee inventory planning, stock replenishment, ageing, and product availability.
Monitor stock movement and minimize slow-moving, excess, and obsolete inventory.
Coordinate with procurement, production, warehouse, and distribution teams.
Ensure timely availability and movement of products across stores and sales channels.
Improve inventory turnover and optimize working capital.
Establish effective stock allocation and replenishment systems.
F. Manufacturing & Quality Coordination
Coordinate with manufacturing and production teams to ensure quality, cost efficiency, and timely delivery.
Monitor production planning and operational requirements.
Ensure implementation of quality systems, SOPs, and process standards.
Coordinate with QA/QC teams to maintain product quality.
Review and resolve customer/product quality issues.
Work with production and sourcing teams to improve product quality, cost, and delivery timelines.
G. Distribution & Business Development
Develop and strengthen MBO, wholesale, distributor, export, e-commerce, and other business channels .
Identify new markets, territories, customers, and business opportunities.
Build and maintain solid relationships with key customers, channel partners, distributors, and vendors.
Develop go-to-market strategies for new products, markets, and channels.
Drive business expansion and improve channel productivity.
Evaluate potential partnerships and new routes to market.
H. Team Leadership & People Management
Lead cross-functional teams across sales, retail, merchandising, operations, supply chain, and support functions.
Define departmental KPIs, targets, and performance standards.
Monitor individual and team performance.
Coach, mentor, and develop managers and team members.
Ensure effective manpower planning and deployment.
Build a performance-oriented and accountable organizational culture.
I. Operations & Process Improvement
Improve business processes, operational efficiency, and productivity.
Develop, implement, and monitor SOPs across business functions.
Use MIS, analytics, and performance data for informed decision-making.
Identify operational gaps and implement corrective actions.
Improve coordination between business functions.
Drive continuous improvement in cost, productivity, service levels, and operational efficiency.
J. Brand & Customer Experience
Maintain brand standards across stores and all customer touchpoints.
Work closely with marketing, visual merchandising, e-commerce, and PR teams.




Improve customer experience and brand presentation.
Ensure consistent brand positioning across offline and online channels.
Support brand-building and expansion initiatives.
Monitor customer feedback and implement improvements where required.
3. CANDIDATE PROFILE
Educational Qualification
Graduate in any discipline.
MBA / PGDM in Business Management, Marketing, Retail, Operations, or a related field will be preferred.
Experience
Minimum 15+ years of relevant experience in footwear, fashion, retail, manufacturing, lifestyle, consumer products, or related industries.
Strong experience in business leadership, retail operations, sales, and P&L; management.
Experience managing multiple retail formats and sales channels.
Strong understanding of footwear merchandising, inventory, distribution, and customer experience.
Experience in manufacturing, sourcing, quality, supply chain, or production coordination will be an advantage.
Key Competencies
Business Leadership & Strategic Thinking
P&L; and Commercial Management
Sales & Retail Management
Footwear Merchandising
Inventory & Supply Chain Management
Channel & Distribution Management
Business Development
Team Leadership & People Management
Negotiation & Vendor Management
Analytical & Data-Driven Decision Making
Problem Solving
Process Improvement
Customer & Brand Orientation
Strong Communication and Stakeholder Management
4. KEY PERFORMANCE INDICATORS (KPIs)
The position will be evaluated on the following key performance parameters:
Overall revenue and business growth
P&L; and profitability
Gross margin improvement
Retail and channel sales
Store productivity
Same-store sales growth
Inventory turnover
Inventory ageing and liquidation
Product availability
New market and channel expansion
Customer experience
Team productivity
Operational efficiency
Product quality
Business process improvement
Working capital efficiency
5. PREFERRED INDUSTRY BACKGROUND
Candidates from the following industries will be preferred:
Footwear Manufacturing
Footwear Retail
Fashion Retail
Lifestyle
Consumer Products
Premium / Luxury Retail
Apparel & Accessories
Branded Consumer Goods
6. REPORTING STRUCTURE
Reports To: Director / Managing Director
Position: General Manager – Footwear / Business Head – Footwear
Functional Scope:
Business Strategy | P&L; | Sales | Retail | Merchandising | Inventory | Supply Chain | Distribution | Manufacturing Coordination | Business Development | Team Management | Brand & Customer Experience
7. ROLE OBJECTIVE
The primary objective of the General Manager – Footwear / Business Head – Footwear is to lead the overall footwear business with end-to-end accountability for growth, revenue, profitability, operational excellence, customer experience, and organizational capability , while building sustainable business performance across retail, wholesale, distribution, e-commerce, and other strategic channels.

📌 General Manager (Bahadurgarh)
🏢 Elite Corporate Solutions Private
📍 Bahadurgarh