26 Sep
|
Webocto
|
Maharashtra
26 Sep
Webocto
Maharashtra
About the Role We're looking for a data-driven Performance Marketer to plan, execute, and optimize paid media campaigns across multiple channels for our agency's clients. You'll own campaign performance end-to-end — from strategy and setup through daily optimization and reporting — working closely with account managers, creative teams, and clients to hit growth and ROI targets. What You'll Do - Plan, launch, and manage paid campaigns across Google Ads, Meta Ads, LinkedIn,and other relevant platforms - Own budget allocation and pacing across multiple client accounts simultaneously - Conduct keyword research, audience targeting, and competitive analysis to inform campaign strategy - Continuously optimize campaigns based on performance data — bids, creatives, audiences, landing pages, and funnels - Set up and maintain tracking (GA4, GTM, pixel/conversion tracking, UTM structures) to ensure accurate measurement - Build and present clear, insight-driven performance reports to clients and internal stakeholders - A/B test ad creatives, copy, and landing pages to improve CTR, CPA, ROAS, and other key metrics - Stay current on platform updates, algorithm changes,
and emerging ad formats/channels - Collaborate with designers and copywriters to brief and refine high-performing creative assets - Identify upsell and scaling opportunities within existing client accounts - Manage multiple client accounts and deadlines simultaneously in a quick-paced agency environment What We're Looking For - 2–5 years of hands-on experience running paid media campaigns, ideally in an agency setting - Proven track record managing budgets and delivering measurable ROI (ROAS, CPA, CAC, LTV) - Strong working knowledge of Google Ads, Meta Ads Manager, and at least one of LinkedIn/TikTok/Pinterest Ads - Proficiency with GA4, Google Tag Manager, and conversion tracking setup - Comfortable with Excel/Google Sheets for data analysis; familiarity with dashboarding tools (Looker Studio, Supermetrics, etc.) a plus - Strong analytical mindset with the ability to translate data into actionable recommendations - Excellent communication skills — able to explain performance clearly to both technical and non-technical stakeholders - Highly organized, deadline-driven, and comfortable managing multiple accounts/clients at once - Google Ads / Meta Blueprint certifications a plus Nice to Have - Experience with e-commerce (Shopify/Amazon Ads) or lead-gen verticals - Basic understanding of SEO, CRO, or email marketing - Experience with programmatic or DSP platforms - Familiarity with marketing automation tools (HubSpot, Klaviyo, etc.) What We Offer - Competitive salary performance bonuses - Learning & development budget for certifications and courses - Opportunity to work across diverse industries and client portfolios - Collaborative, fast-paced agency culture
📌 Performance Marketer (Maharashtra)
🏢 Webocto
📍 Maharashtra