Role Purpose: Responsible for executing Shikhar programs as per defined plan to increase activation and spending.
Role Accountability
- Manage Activation and Spends on Shikhar portfolio in assigned geographical area
- To deliver on activation and spends on Shikhar portfolio
- Create tie-ups and alliances with local/city centric merchants
- Launch & roll out local level engagement programs for cardholders
- Liaise with sales for identifying merchants and execution support on branch/cluster level engagement programs & with Brand team for visibility of SBI Card brand / offer at merchant store / city catchment area
- Track & report activation numbers for Shikhar Portfolio
- Launch & Manage local merchant tie-ups
- All offer related execution responsibilities like LOI, agreement, logo, offer compliance, complaint redressal etc.
- Onboarding local agency for local tie ups, Ensure Proper Billing process (PO)
- Perform process documentation and compliance adherence
- Roll out Regional festival campaigns
- Maintain & Create Merchant funded Offer property
Measures of Success
- Retail Spends
- Active Rate
- No. of local offers
- Merchant EMI Volumes
- Renewal of offers
- Process adherence
Technical Skills / Experience / Certifications
- Spends Category Understanding
- Positive knowledge on Consumer and Competition behavior and Credit Card Market Dynamics
- Prior experience of managing alliances and partnerships