Role Overview: We are seeking a dynamic Amazon PPC Specialist. To join our team, specializing in marketplace advertising for Amazon, This individual will play a crucial role in driving the advertiser success by effective communication, providing strategic insights and data-driven recommendations, leading the media buying team, and collaborating with various teams to ensure client goals are met efficiently. Responsibilities: ● Marketplace Advertising Strategy: Lead advertising for Amazon driving performance and efficiency. ● Data-Driven Insights: Guide the marketplace team with actionable, data-backed opportunities for scaling advertising efforts and optimizing performance. Provide deep insights into marketplace sentiments and trends to enhance overall strategy. ● Client Relationship Management: Build and nurture strong relationships with Category Managers across marketplaces to generate key insights and develop strategic plans that drive client success. ● Platform Trends & Innovations: Stay ahead of industry trends and emerging platform capabilities. Integrate new functionalities and updates into existing client strategies for continuous improvement. ● Client Retention: Ensure high levels of client satisfaction, focusing on the retention and growth of both existing and newly onboarded clients. ● Team Leadership & Collaboration: Manage and mentor the marketplace media buying team, setting clear goals and ensuring performance targets are achieved. Collaborate closely with internal teams, particularly the Strategy team, to pitch cutting-edge solutions to prospective clients. ● Budget & Goal Planning:
Oversee monthly budget planning and set actionable goals in line with client roadmaps, ensuring alignment between client expectations and performance outcomes. ● Client Review Meetings: Lead weekly/bi-weekly client review meetings by guiding the team in preparing comprehensive review decks that highlight key performance opportunities, growth areas, and action plans. ● Operational Coordination: Coordinate daily with media buyers and operations teams to ensure smooth execution of campaigns and optimize performance. ● Primary KPIs: Focus on driving revenue and Return on Ad Spend (ROAS) as the primary key performance indicators, ensuring all efforts are aligned with these outcomes. Eligibility Criteria: ● Experience: Minimum of 3 years of hands-on experience managing advertising across major marketplaces like Amazon. ● Skills: Strong oratory, presentation, and analytical skills. Ability to communicate complex ideas effectively to both internal teams and clients. ● Marketplace Performance Understanding: In-depth knowledge of factors that influence marketplace performance, including: ○ Organic share drivers ○ Conversion rate optimization techniques ○ Seasonal and sales planning strategies ○ Category benchmarking & market research to inform decisions and strategies About Neon Digital: At Neon Digital, we are committed to delivering cutting-edge digital marketing solutions that drive meaningful results for our clients. We focus on delivering performance-driven strategies in the fast-evolving world of marketplace advertising. Join us to be part of a dynamic, forward-thinking team! Visit Neon Digital