Role & responsibilities
Lead the Kurta category from concept to launch.
Develop seasonal collections and evergreen styles aligned with customer and market trends.
Drive product development, including fabrics, silhouettes, colours, trims, and fits.
Work closely with Production and vendors to ensure timely sampling, quality, and execution.
Plan assortments across styles, sizes, price points, and collections.
Analyse category performance and identify prospects for growth and recent product development.
Preferred candidate profile
4 years of experience in Apparel Design, Product Development, Merchandising, or Category Management.
Experience in ethnic wear, fashion, lifestyle, or D2C brands.
Entrepreneurial mindset with a robust sense of ownership. Experience as a founder, early-stage startup employee, or having built a category/business from scratch will be an added advantage.