WE ARE HIRING | DIGITAL MARKETING & SOCIAL MEDIA SPECIALIST

Company: Strings Marketing Pvt. Ltd. Mirada

Location: Noida

Employment Type: Full time

Experience: 2–4 Years

ABOUT THE ROLE

Mirada is looking for a performance-driven and data-oriented Digital Marketing & Social Media Specialist who can manage paid media, digital growth and social media activities while maintaining a robust and consistent brand presence.

KEY RESPONSIBILITIES
Manage end-to-end paid media campaigns across Meta and Google Ads, including budget planning, ROAS/CAC optimisation and A/B testing
Set up and manage Meta and Google Ads campaigns across awareness, consideration and conversion objectives
Manage digital growth channels including SEO, CRO, email and WhatsApp marketing
Coordinate with E-commerce and Sales teams for promotional campaigns, festive sales and marketplace events
Prepare and manage weekly/monthly performance dashboards covering ROAS, CAC, CPA, conversion rate and LTV
Use GA4, Meta Business Suite and Looker Studio for performance tracking and analysis
Analyse competitor activity across paid media, SEO and social media and provide data-backed recommendations
Plan, create and publish monthly social media content calendars
Manage community engagement including comments,



DMs and mentions
Write captions, ad copy, product descriptions, emailers and short-form video scripts for Reels and YouTube Shorts
Identify and coordinate with influencers and manage UGC for organic and paid campaigns

• Coordinate with designers, videographers and tech teams to ensure high-quality, platform-optimised content

REQUIREMENTS
2–4 years of experience in Digital/Performance Marketing with Social Media exposure
Experience in D2C, Kids, Lifestyle or FMCG brands is preferred
Hands-on experience with Meta Ads Manager and Google Ads (Search, Shopping & Display)
Knowledge of GA4, Meta Business Suite and UTM tracking
Understanding of SEO and CRO fundamentals
Solid content ideation and copywriting skills
Experience with Canva, CapCut or similar tools
Strong written and verbal communication skills
Analytical, detail-oriented and self-driven
Ability to work in a fast-paced, campaign-driven environment

• Amazon/Flipkart marketplace advertising experience will be an added advantage

EDUCATION B.Tech / MBA or relevant educational background.

Interested candidates can share their updated CV with relevant details.

📌 Digital & Social Media Executive Greater Noida (India)
🏢 Strings Marketing
📍 India