Digital Marketing Manager – Roles & Responsibilities
Develop and execute digital and offline marketing strategies to increase brand awareness, admissions, and institutional visibility.
Plan and manage digital campaigns through Google Ads, Meta Ads, YouTube, social media, and other relevant platforms.
Plan and execute offline marketing activities such as school visits, educational fairs, exhibitions, seminars, workshops, promotional events, and community outreach programmes.
Identify and build relationships with schools, colleges, educational institutions, organizations, and local communities for promotional and admission activities.
Coordinate with the admissions team to generate and follow up on leads from both online and offline marketing activities.
Organize promotional campaigns, awareness programmes, open houses, career guidance sessions, and admission drives.
Develop marketing materials such as brochures, flyers, banners, standees, posters, presentations, and other promotional content.
Coordinate with external vendors, printers, event organizers, designers, photographers, and other marketing partners.




Monitor competitors and identify new opportunities for both online and offline marketing.
Track leads generated through different marketing channels and measure their conversion into admissions.
Maintain and strengthen the institution's presence across digital platforms as well as local/offline channels.
Prepare weekly and monthly reports on campaign performance, lead generation, admission conversions, and marketing activities.
Manage marketing budgets and ensure effective utilization of resources.
Coordinate with management, admissions, front office, academic, and outreach teams to execute marketing campaigns.
Travel locally when required for institutional visits, promotional activities, networking, events, and outreach programmes.
Stay updated with current marketing trends and identify creative ways to promote the institution and its programmes.

Pay: ₹20,000.00 - ₹25,000.00 per month

Perks
Adaptable schedule
Paid sick time
Provident Fund

Work Location: In person

📌 Digital Marketing Manager Singanallur
🏢 Sri Jayendra Saraswathy Vidyalaya Institution
📍 Singanallur