Digital Marketing Manager – PPC | US Travel

Job Summary

We are looking for an experienced Digital Marketing Manager with robust expertise in PPC and Paid Search to manage campaigns for the US Travel Market.

This is a PPC-focused role, responsible for generating qualified leads and inbound calls for flight bookings, hotel bookings, car rentals and cruise bookings.

Key Responsibilities
Manage and optimize Google Ads campaigns for the US market.
Generate qualified leads and inbound calls for flights, hotels, car rentals and cruise bookings.
Conduct keyword research, competitor analysis and search term analysis.
Create and optimize search campaigns, ad groups, keywords and ad copies.
Manage bidding, budgets, negative keywords and campaign structure.
Optimize campaigns for CPL, CPA, conversion rate, ROAS and revenue.
Monitor lead quality, call volume and conversion performance.
Implement and monitor conversion and call tracking.
Continuously identify opportunities to improve campaign performance and reduce acquisition costs.




Coordinate with the sales team to improve lead-to-sale conversion.
Prepare regular PPC performance and ROI reports.

Requirements
4+ years of hands-on experience in PPC / Paid Search / Performance Marketing.
Strong expertise in Google Ads is preferred.
Proven experience in lead generation and/or call generation through PPC.
Experience targeting the US market preferred.
Travel industry experience is a must
Strong understanding of keyword research, bidding, search terms, negative keywords and conversion tracking.
Data-driven approach with solid knowledge of PPC performance metrics.
Preferred: Immediate Joiners

Note: This position is specifically focused on PPC/Paid Search and does not require responsibility for social media marketing or other digital marketing channels.

Pay: ₹80,000.00 - ₹100,000.00 per month

Perks
Food provided

Work Location: In person

📌 Digital Marketing Manager Ppc Us Travel Noida (India)
🏢 Assistara Global Services
📍 India