We are looking for a Digital Marketing Specialist to manage and execute digital marketing activities, improve online visibility, generate leads, and support the company’s overall brand and business objectives.
Key Responsibilities
Plan and execute digital marketing campaigns across various platforms.
Manage Google Ads, Meta Ads, LinkedIn Ads and other relevant platforms.
Handle SEO activities to improve website ranking and organic traffic.
Manage social media pages and develop engaging content.
Monitor website traffic, campaign performance, leads and conversions.
Prepare regular digital marketing reports and performance analysis.
Coordinate with creative/content teams for posts, banners, videos and campaigns.
Conduct keyword research, competitor analysis and market research.
Develop and execute lead-generation campaigns.
Track campaign ROI and optimize campaigns based on performance.
Ensure consistent brand communication across digital platforms.
Stay updated with the latest digital marketing trends, tools and platform updates.
Required Skills
Strong knowledge of SEO, SEM, Google Ads and Meta Ads.
Experience with Google Analytics/GA4 and Google Search Console.
Positive understanding of social media marketing.
Knowledge of lead generation and conversion optimization.
Solid analytical and reporting skills.
Positive communication and content coordination skills.
Ability to manage multiple campaigns and deadlines.
Qualification
Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
2–5 years of relevant experience in digital marketing.
Experience in NBFC, BFSI or financial services will be an added advantage.