Key Responsibilities
Own the global B2B marketing strategy across brand, product marketing, digital and demand generation.
Shape positioning, messaging and category narrative for a technology-led business.
Drive up-to-date B2B marketing across website, LinkedIn, content, thought leadership, customer stories and digital campaigns.
Build demand-generation programs that contribute to MQLs, sales pipeline and revenue.
Partner closely with business leadership, Sales, Product and Customer Success.
Lead website and digital experience strategy with a robust focus on customer journey and conversion.
Build, mentor and develop a high-performing marketing team.
Track marketing effectiveness through ROI, CPL, conversion and pipeline metrics.

Mandatory Requirements
10+ years of global B2B technology/digital marketing experience.
Proven experience in positioning,



product marketing, brand/content and demand generation.
Experience working with global enterprise markets beyond India.
Strong understanding of modern B2B digital marketing and storytelling.
Startup/scale-up mindset with the ability to build and execute hands-on.

Good to Have
B2B SaaS / enterprise software / industrial technology experience.
Manufacturing, supply chain, logistics, AI or related technology exposure.
Experience launching or repositioning a brand, website, product or category.
Strong combination of Product Marketing + Brand/Content + Demand Generation.
Experience building a marketing function in a startup/scale-up setting.

📌 Head Marketing Madurai
🏢 Uberlife Consulting
📍 Madurai