Marketing Strategy &
Vision
Develop, align, and execute a comprehensive marketing strategy that drives revenue, brand awareness, customer acquisition, and retention.
Establish key performance indicators (KPIs) across all channels and take full ownership of the marketing budget and ROI.
Work closely with executive leadership, Product, and Sales teams to align marketing efforts with company targets.
Campaign &
Execution Oversight
Oversee brand positioning, messaging, PR, digital performance marketing, content strategy, social media, and product marketing.
Drive customer segmentation strategies to optimize target audience reach and campaign performance.
Oversee end-to-end launch plans for current products, features, or service offerings.
Team Leadership &
Operations
Build, mentor,



and lead an in-house marketing team while managing external agency partners and freelancers.
Foster a culture of cross-functional collaboration, data-driven decision-making, continuous experimentation, and creative excellence.
Data, Analytics &
Insights
Monitor performance metrics using marketing technology stack tools (CRM, Web Analytics, Attribution models).
Conduct continuous market research, competitor analysis, and customer research to identify growth prospects.

Education-Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.

Pay: ₹15,000.00 - ₹25,000.00 per month

Perks
Cell phone reimbursement
Food provided
Provident Fund

Work Location: In person

📌 Industrial Marketing Head Jharsuguda
🏢 Utkal Innovatives
📍 Jharsuguda