25 Sep
|
Artech Infosystems
|
Noida
25 Sep
Artech Infosystems
Noida
– AJO (Adobe Journey Optimizer) + Marketo Specialist
Role: AJO (Adobe Journey Optimizer) + Marketo Specialist
Experience: 4+ Years Relevant Experience
Location: Noida
Shift: 4:00 PM – 1:00 AM IST (Flexibility required to support critical issues and business-critical launches)
Job Summary
We are seeking an experienced AJO (Adobe Journey Optimizer) + Marketo Specialist to support and enhance marketing automation platforms, standards, and best practices. The ideal candidate will have robust hands-on experience with Marketo administration, system configuration, ETL data management, REST APIs, and MarTech integrations. This role requires expertise in multi-channel marketing journey management, account-based marketing strategies, and solution design methodologies.
Key Responsibilities
Manage, configure, and support marketing automation platforms, primarily Marketo and Adobe Journey Optimizer (AJO).
Perform platform administration, workflow configuration, campaign setup, and production support.
Design and implement marketing automation solutions aligned with business objectives.
Support data integrations, ETL processes, REST API implementations, and system connectivity.
Collaborate with cross-functional teams to execute multi-channel marketing journeys and account-based marketing campaigns.
Monitor platform performance, troubleshoot issues, and ensure operational excellence.
Build, analyze, and report marketing and operational metrics.
Support new MarTech implementations and platform enhancements.
Coordinate with stakeholders across business and technical teams to manage campaigns and launches.
Provide support during critical business events, launches, and production incidents.
Required Skills
Strong experience in Marketing Technology (MarTech) and Marketing Automation platforms.
Marketo Certification (Mandatory).
Hands-on expertise in Marketo administration, configuration, and production support.
Experience with Adobe Journey Optimizer (AJO).
Strong knowledge of ETL processes, REST APIs, and system integrations.
Experience integrating Marketo with Salesforce, Microsoft Dynamics, or other CRM platforms.
Excellent analytical and reporting skills with the ability to interpret operational metrics.
Robust communication and stakeholder management skills.
Ability to work effectively in a highly matrixed and complex technical setting.
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🏢 Artech Infosystems
📍 Noida