Own the D2C business, revenue, growth, budget and P&L;.
Manage and scale the Shopify e-commerce platform, merchandising and CRO.
Lead Meta & Google performance marketing with focus on CAC, ROAS and profitable acquisition.
Drive influencer, creator, UGC and affiliate marketing initiatives.
Develop CRM and retention strategies through WhatsApp, Email and SMS.
Optimize checkout, payment gateways, COD/prepaid mix and RTO.
Drive product launches, promotions, bundles, upselling and AOV growth.
Monitor D2C analytics, dashboards, conversion, LTV and profitability.
Lead creative, customer experience and end-to-end customer journey initiatives.
Manage D2C teams, agencies, technology partners and cross-functional stakeholders.
📌 Lead C Shopify E Commerce Delhi (India)
🏢 Oxyglow cosmetics
📍 India
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