Marketing Analytics Manager

Role Overview

We are seeking a marketing analytics skilled who combines robust marketing domain knowledge with data-driven problem-solving and client-facing consulting skills. The role will support clients in improving customer acquisition, engagement, retention, cross-sell, and marketing effectiveness through advanced analytics and actionable business insights.

Key Responsibilities
Partner with clients to identify and structure marketing, customer, and growth-related business problems
Analyze customer behavior, campaign performance, product adoption, channel effectiveness, and marketing ROI
Develop solutions across customer segmentation, targeting, acquisition, engagement, cross-sell, retention, and customer lifetime value
Design campaign measurement frameworks, including test-and-control analysis, attribution, incremental lift, conversion, and ROI
Evaluate customer journeys and marketing funnels to identify leakage points and growth opportunities
Translate analytical findings into transparent recommendations and actions for marketing and business leadership
Undertake implementation of attribution frameworks and tracking channel performance




Develop executive presentations and decision-support for client stakeholders
Work with a multi-shored client and internal teams to define data requirements, business rules, KPIs, and analytical methodologies
Lead or support client workstreams, including stakeholder discussions, delivery planning and executive presentations
Stay current on developments in digital marketing, personalization, experimentation, and marketing measurement

Required Qualifications
Bachelors or master’s degree in Marketing, Business, Economics, Statistics, Analytics or a related discipline
5+ years of experience in marketing analytics and customer analytics
Strong understanding of marketing strategy, campaign execution, customer behavior and performance measurement
Experience translating business problems into structured analytical work efforts
Strong ownership mindset and bias for action
Proficiency in analytical tools (SQL, Python, SAS etc.) and Excel, visualization tools is a plus
Strong problem-solving, storytelling, and executive communication skills
Ability to manage multiple priorities and work effectively with cross-functional internal and client teams

📌 Marketing Analytics Manager Delhi
🏢 Essex Lake Group
📍 Delhi