Key Responsibilities:
Analyse existing Marketing processes to identify bottlenecks, delays, duplication, and areas of inefficiency.
Establish and monitor key performance indicators (KPIs) and ensure timely and accurate reporting.
Build and maintain dashboards and reports to provide clear visibility into Marketing performance.
Improve data quality, consistency, and reliability across different Marketing reports and systems.
Identify opportunities for process automation and work with relevant teams to implement improvements.
Analyse content performance across platforms, including engagement, reach, watch time, retention, shares, and saves.
Provide actionable insights to the Content team on high-performing content, audience preferences, and areas for improvement.
Analyse paid marketing campaigns across Meta, Google, YouTube, and other relevant platforms.
Track key metrics such as CPL, CAC, conversion rates, lead quality, campaign performance, and marketing efficiency.
Analyse campaign performance by audience, creative, course, geography, and other relevant parameters.
Analyse the complete admissions funnel from Lead Contact Counselling Admission and identify key drop-off points.
Analyse conversion performance by source, course, branch, and geography to identify growth opportunities.




Work closely with Marketing and Admissions teams to improve lead quality and overall conversion.
Prepare regular analytical reports and present insights and recommendations to stakeholders.
Measure the impact of process improvements, marketing initiatives, and changes implemented by the team.

Requirements:
Bachelors or master’s degree in business Analytics, Business Administration, Marketing, Statistics, or a related field.
3–6 years of experience in Business Analytics, Marketing Analytics, Business Intelligence, Operations Analytics, or related roles.
Solid analytical and problem-solving skills with the ability to identify trends and business opportunities from data.
Advanced proficiency in MS Excel / Google Sheets.
Hands-on experience with Power BI, Tableau, Looker Studio, or similar dashboarding and BI tools.
Solid data visualisation and reporting skills.
Ability to communicate complex data and insights clearly to non-technical stakeholders.
Robust coordination and stakeholder management skills.
Ability to work effectively with cross-functional teams.
Experience in a high-volume consumer or service-oriented environment will be an advantage.

📌 Marketing And Analytics Manager Kochi (India)
🏢 LAKSHYA CA CAMPUS
📍 India