We are looking for an experienced Media Strategy & Planning Manager to lead integrated digital media planning and execution that drives brand awareness, engagement, and measurable business outcomes. The ideal candidate should have a solid background in digital media strategy, campaign optimization, and stakeholder management, with experience in the B2B SaaS industry. /n /n Minimum Qualifications /n /n
5+ years of experience in Digital Media Strategy & Planning.

/n
Experience managing both performance marketing (Lead Generation/eCommerce) and brand campaigns .

/n
Robust understanding of the Indian digital media landscape , platforms, and consumer behavior within the B2B SaaS industry.

/n
Hands-on experience with digital media planning tools, ad tech platforms, and analytics/reporting solutions.

/n
Proven experience developing integrated media strategies across Search, Social, Programmatic, Display, and Video channels.

/n
Robust analytical, stakeholder management, negotiation, and communication skills.

/n
Experience managing multiple campaigns and cross-functional stakeholders.

/n
Prior agency experience is highly preferred.





/n /n Key Responsibilities /n /n
Partner with business stakeholders to understand campaign objectives, target audiences, budgets, and success metrics.

/n
Develop integrated digital media strategies aligned with business and marketing objectives.

/n
Recommend the optimal media mix and investment strategy across digital channels.

/n
Leverage consumer insights, market research, competitive intelligence, and historical performance to inform media planning.

/n
Translate media strategies into actionable plans with defined KPIs and measurement frameworks.

/n
Collaborate with media agencies and internal stakeholders to execute campaigns from planning through delivery.

/n
Monitor campaign performance and optimize campaigns to maximize efficiency, ROI, and business outcomes.

/n
Maintain campaign reporting frameworks and present actionable insights to business stakeholders.

/n
Deliver post-campaign analyses with recommendations for future optimization and investment decisions.

/n /n

📌 Media Strategy & Planning Manager Bengaluru (India)
🏢 Applicantz
📍 India