Turn ad spend, lead funnels, and campaign data into decisions the team can act on by Monday morning. You will own the dashboards, the attribution, and the weekly readouts that decide where the next rupee goes.
Responsibilities
Own performance dashboards across Meta, Google, and offline channels
Build attribution models that survive scrutiny - not vanity metrics
Run weekly campaign reviews and recommend reallocations
Surface waste early: dead creatives, low-intent geographies, broken funnels
Partner with the content and growth teams on experiment design
Requirements
2+ years in performance marketing analytics, growth, or BI
Fluent in GA4, Meta Ads Manager, and either Looker, Metabase, or SQL
Comfortable explaining a regression to a non-analyst founder
Suspicious of round numbers and last-click attribution
Bias toward written, decision-ready summaries over slide decks
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
📌 Marketing Analytics Lead New Delhi (India)
🏢 Bridgeway Power
📍 India
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