We are looking for a CRM Campaign Executive with solid hands-on experience in MoEngage and customer engagement campaigns. The candidate will be responsible for planning, executing, monitoring and optimizing CRM campaigns across multiple channels.
Key Responsibilities
Execute Push, SMS, Email and customer Journey campaigns using MoEngage.
Create and configure MoEngage Flows/Journeys based on campaign requirements.
Manage audience creation, segmentation, scheduling and frequency capping.
Perform campaign QA/UAT, deployment and post-launch monitoring.
Troubleshoot campaign and Journey issues and coordinate resolution.
Analyze campaign performance and identify optimization opportunities.
Execute A/B testing and improve campaign engagement.
Work with RFM, behavioural and lifecycle-based customer segmentation.
Support high-volume and business-critical CRM campaigns.
Coordinate with marketing, product and other stakeholders.
Required Skills
3–5 years of experience in CRM/Marketing Automation.
Robust hands-on experience with MoEngage or similar platforms.
Experience with Push, SMS, Email and automated customer Journeys.
Strong understanding of customer segmentation and CRM analytics.
Experience with campaign optimization and A/B testing.
Good troubleshooting and analytical skills.
Robust communication and stakeholder management skills.
Preferred
Experience managing high-volume CRM campaigns.
Experience working with RFM and lifecycle-based segmentation.
Understanding of customer engagement and retention strategies.
Ability to work on weekend or business-critical campaigns when required.