Industry Experience: E-commerce experience is a must
Job Summary
We are looking for a Performance Marketer with hands-on experience in e-commerce and digital advertising. The ideal candidate should have practical knowledge of running and optimising paid advertising campaigns, generating leads/sales, analysing campaign performance, and improving overall return on ad spend (ROAS).
Key Responsibilities
Plan, execute, and manage performance marketing campaigns across digital advertising platforms.
Manage and optimise Meta Ads, Google Ads, and other relevant advertising platforms.
Develop campaigns focused on e-commerce sales, conversions, and customer acquisition.
Monitor campaign performance, budgets, and key metrics regularly.
Analyse campaign data and identify opportunities to improve performance.
Conduct audience research and create appropriate targeting strategies.
Coordinate with the creative/content team for ad creatives, copies, and campaign requirements.
Conduct A/B testing of creatives, audiences, ad copies, and landing pages.
Track and report campaign performance and provide actionable insights.
Manage advertising budgets efficiently and ensure campaigns are aligned with business goals.
Stay updated with the latest trends, tools, and best practices in performance marketing and e-commerce advertising.
Requirements
1–3 years of experience in Performance Marketing.
E-commerce experience is mandatory.
Hands-on experience in managing paid advertising campaigns.
Solid experience with Meta Ads and Google Ads.
Good understanding of e-commerce customer journeys and conversion funnels.
Knowledge of campaign tracking, analytics, and performance reporting.
Robust analytical and problem-solving skills.
Ability to analyse data and make decisions based on campaign performance.
Valuable communication and coordination skills.
Target-oriented and results-driven approach.
Preferred Skills
Experience with Google Analytics and Google Tag Manager.
Knowledge of conversion tracking and remarketing.
Experience with Shopify or other e-commerce platforms is an added advantage.
Pay: Up to ₹25,000.00 per month
Experience
Performance marketing: 1 year (Preferred)