Key Responsibilities
Plan, execute, and manage paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), LinkedIn,

and other relevant platforms.
Own campaign budgets and optimize spend to maximize ROAS, CPL, and CAC targets.
Conduct A/B testing on ad creatives, copy, audiences, and landing pages to improve performance.
Track, analyze, and report on key performance metrics (CTR, CPC, CPA, ROAS, conversion rate) using tools like Google Analytics, Meta Ads Manager, and Google Ads.
Collaborate with the design/content team to develop high-performing ad creatives and landing pages.
Manage marketing funnels and work closely with sales to ensure quality lead flow and conversion tracking.
Stay current with platform updates, industry trends, and competitor activity to identify recent growth opportunities.
Prepare regular performance reports and dashboards for stakeholders.




Manage marketing budgets responsibly and forecast spend against targets.

Required Skills & Qualifications
Bachelor's degree in Marketing, Business, or a related field.
1–3 years of hands-on experience running paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
Solid analytical skills with the ability to interpret data and translate it into actionable insights.
Working knowledge of Google Analytics, Google Tag Manager, and Meta Business Suite.
Understanding of the full-funnel marketing approach — awareness, consideration, conversion, retention

.Valuable written and verbal communication skills for reporting and cross-team collaboration.
Comfortable working with budgets, targets, and performance-based KPIs.

📌 Performance Marketing Executive Tambaram
🏢 Beyond Nexis Global Solutions
📍 Tambaram