34+ years of hands-on performance marketing experience.
Strong practical experience with Google Ads and Meta Ads.
Real estate, property, PropTech, D2C or lead-generation experience; real estate experience preferred.
Proficiency in video editing, graphic design and content creation (e.g., ad creatives, social media content,

reels, etc.) will be given additional preference.
Strong understanding of lead-generation funnels and digital acquisition.
Experience with Google Analytics/GA4, Google Tag Manager, conversion tracking and reporting tools.
Ability to analyze campaign data and make optimization decisions based on performance.
Good understanding of landing pages, remarketing, audience targeting and A/B testing.
Solid Excel/Google Sheets and reporting skills.
Valuable communication and coordination skills with sales, creative and management teams.

Preferred CandidateRole & responsibilities :
Plan, execute and optimize performance marketing campaigns across Google Ads, Meta Ads and other relevant

paid-media platforms.
Drive qualified leads and customer enquiries for residential and commercial real estate projects.
Manage campaign budgets, bidding strategies, targeting, creatives, landing pages and conversion tracking.
Monitor CPL, CPA, CTR, CPC, conversion rate, lead quality,



ROAS and other performance KPIs.
Work closely with the sales team to track lead quality, follow-ups and conversions and improve campaign

effectiveness.
Develop audience segments and retargeting strategies for different projects and buyer profiles.
Coordinate with creative/content teams to develop high-performing ad creatives, copies, videos and

landing-page assets.
Analyze campaign and CRM data to identify trends, improve funnel performance and scale successful

campaigns.
Prepare regular performance reports with actionable insights and recommendations.
Stay updated with changes in digital advertising platforms, tracking technologies and performance marketing

best practices.

Preferred candidate profile
Candidates currently working in or having prior experience with a real estate company, real estate marketing

agency or property-focused business.
Candidates who have independently managed meaningful monthly ad budgets and can demonstrate

measurable lead-generation results.
Immediate joiners or candidates with a very short notice period will be preferred.
Candidates should be comfortable working in a target-driven workplace focused on qualified leads and sales

outcomes.

📌 Performance Marketing Manager Noida (India)
🏢 Vardhanam Infratech
📍 India