Performance Marketing Specialist

Experience: 2–3 years

Employment Type: Full time

About Swift Radiant

Swift Radiant is a digital marketing agency working with B2B and B2C businesses to drive growth through performance-focused digital marketing.

Role

We’re looking for a Performance Marketing Specialist to manage, optimize, and scale paid campaigns across Google and Meta.

Responsibilities
Plan, launch, and optimize Google Ads & Meta Ads campaigns.
Develop high-performing content and creative concepts designed to drive strong engagement, conversions, and ROAS.
Understand what messaging, hooks, formats, and creative angles are likely to perform well and translate them into ad concepts.
Manage budgets, audiences, keywords, creatives, and bidding strategies.
Track and optimize CAC, CPL, CPA, ROAS, CTR, CPC, CPM, and conversion rates.
Set up and monitor conversion tracking using GA4, GTM, and Meta Pixel.
Conduct A/B testing across campaigns, creatives, audiences,



and landing pages.
Analyze campaign data and continuously improve ad performance.
Manage multiple campaigns/clients and provide actionable performance insights.

Requirements
2–3 years of hands-on performance marketing experience.
Strong experience with Google Ads and Meta Ads.
Experience managing ₹1–2 lakh+ monthly ad budgets.
Solid understanding of paid acquisition and performance metrics.
Strong creative/conceptual thinking with the ability to develop ad concepts that can drive high ROAS.
Good analytical and problem-solving skills.
Experience with GA4, GTM, Meta Pixel, and conversion tracking.
Agency experience and B2B/B2C campaign experience are a plus.

Pay: ₹40,000.00 - ₹60,000.00 per month

Perks
Flexible schedule

Work Location: In person

📌 Performance Marketing Specialist Hyderabad (India)
🏢 Swift Radiant
📍 India