About the Role

We are looking for a data-driven Performance Marketing Manager to lead paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, and other digital platforms. The ideal candidate should have a robust analytical mindset, creative problem-solving skills, and the ability to drive measurable ROI through digital channels.

Key Responsibilities
Plan, execute, and optimize performance campaigns across platforms such as:
Google Ads (Search, Display, YouTube)
Meta Ads (Facebook & Instagram)
LinkedIn Ads
Other platforms: Programmatic, Quora, Reddit, etc. (as relevant)
Develop full-funnel campaign strategies — from awareness to conversion.
Set up, manage, and monitor campaign budgets and bids to achieve optimal CPA/CPL/ROAS.
Analyze campaign performance data, identify trends, and provide actionable insights.
Work closely with the creative and content teams to develop high-performing ad creatives and landing pages.
A/B test ad copies, creatives, audience segments, and landing pages to maximize performance.
Implement and maintain tracking and attribution using tools like GTM, GA4, Meta Pixel, and UTM parameters.
Prepare regular campaign performance reports and dashboards for management review.




Collaborate with SEO, CRM, and design teams to ensure an integrated digital marketing approach.
Stay updated with the latest trends and updates in digital advertising platforms and algorithm changes.

Key Skills & Qualifications
Bachelor’s degree in Marketing, Business, or a related field.
2–3 years of experience in performance/digital marketing.
Hands-on experience managing paid campaigns on Google Ads, Meta, and LinkedIn.
Solid knowledge of analytics tools such as Google Analytics (GA4), Tag Manager, and Data Studio.
Proficiency in A/B testing, retargeting, and funnel optimization.
Excellent analytical and reporting skills with advanced knowledge of Excel or Google Sheets.
Certification in Google Ads and Meta Blueprint (preferred).
Experience in B2B/B2C paid marketing, preferably in [industry type, e.g., SaaS / Manufacturing / Healthcare / E-commerce].

Pay: ₹50,000.00 - ₹60,000.00 per month

Application Question(s)
Are you an immediate joiner?

Experience
Performance marketing: 5 years (Required)

Work Location: In person

📌 Performance Marketing Specialist Indiranagar (India)
🏢 Telco Communication India
📍 India