Key Responsibilities:
Media Planning: Plan campaign structure, audience targeting and funnel strategy across Meta and Google.
Media Execution: Set up, launch and manage campaigns on Meta and Google, including creative testing.
Research & Competitor Analysis: Use platform tools and competitor research to understand the market and find recent opportunities.
Reporting: Prepare performance reports and track key metrics and overall campaign performance.
Problem Solving: Use AI tools to analyze data, improve workflows, and solve campaign-related issues.
Ownership: Take ownership of campaign performance and day-to-day media management.
Required Skills:
Strong marketing fundamentals and understanding of consumer behavior, funnels and marketing objectives.
Good understanding of media planning, execution, research and reporting.
Hands-on experience with Meta Ads Manager, Google Ads and Excel/Google Sheets.
Valuable understanding of AI tools and their use in marketing.
Understanding of how branding and performance marketing work together.
Robust analytical and problem-solving skills