Job summary

KBC CORP is a Dubai-based business group with brands including KBC Visualworks, KBC Interior, W Kitchens, and WOWCOMMERCE.AI. We are seeking a results-driven Paid Media Advertising Specialist to manage Google Ads and Meta Ads campaigns, generate qualified leads, improve customer acquisition, and deliver measurable business growth from our I by Infopark, Kochi.

Key Responsibilities
Develop and execute paid media strategies aligned with business and campaign objectives.
Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
Manage Google Search, Performance Max, Display, YouTube and Shopping campaigns, as required.
Manage Facebook and Instagram campaigns, including prospecting, retargeting, lookalike and custom audiences.
Conduct keyword research, audience targeting, bidding, budget allocation, and ad/creative testing.
Optimize landing pages, conversion funnels, and campaign performance to improve lead quality and sales.
Use AI tools and platform automation for audience insights, creative testing, and campaign optimization.
Monitor ROAS, CAC, CPA, CPL, CTR, CPC, conversion rate, and revenue contribution.
Maintain accurate tracking through GA4, Google Tag Manager, Meta Pixel, and related tools.




Prepare regular performance reports with insights, recommendations, and action plans.
Support TikTok, LinkedIn, marketplace, and other advertising platforms when required.

Requirements
Bachelor’s degree in Computer Engineering, Marketing, Business, Communications, or a related field.
3+ years of hands-on experience managing Google Ads and Meta Ads campaigns.
Robust knowledge of Google Ads, Meta Ads Manager, GA4, and Google Tag Manager.
Experience in lead generation, ecommerce, retargeting, conversion tracking, and performance reporting.
Robust analytical, communication, organizational, and problem-solving skills.
Experience with ad copy testing, creative testing, audience segmentation, and landing-page optimization.
Knowledge of TikTok Ads, LinkedIn Ads, Performance Max, or marketplace advertising is an advantage.

Key Performance Indicators
Qualified leads, conversions, and revenue generated.
ROAS, CAC, CPA, and CPL improvement.
Effective use of advertising budgets.
Campaign conversion rate and lead quality.
Accuracy of tracking, attribution, and reporting.

📌 Paid Media Advertising Specialist Kochi (India)
🏢 KBC
📍 India