Experience: 4 to 10 years of core product marketing experience mainly in chronic therapy
Qualification: B. Pharma + MBA - Marketing OR Pharma Management
Therapy: Cardio Diabeto therapy
Industry Preference: Pharma
Job Location: Mumbai
Role Purpose:
To take strategic ownership of brands and drive business growth & portfolio strategy
Key responsibilities
Own the annual operating/brand plan for key brands.
Define segmentation, targeting and positioning (STP).
Identify unmet needs and prospects.
Develop differentiated positioning against competitors.
Lead lifecycle managementnew indications, combinations, line extensions, current SKUs, etc.
Analyse market data such as IQVIA/AIOCD, prescription trends, market share and competitor performance.
Identify the key drivers/barriers behind brand performance.
Build forecast, sales projections and Evaluate ROI and outcome effectiveness
Drive corrective strategies when brands underperform. Campaign & innovation leadership.
Develop omnichannel strategies across field force, digital, CME, webinars and other channels.
Work with medical teams to translate clinical evidence into compelling communication. Cross-functional leadership