Sales
Drive sales across HORECA, General Trade, Up-to-date Trade, Institutional and Quick Commerce channels
Manage and grow the existing distributor and retailer network — coverage, ROI health, and order flow
Own key accounts including D-Mart, Reliance Smart Bazaar, and other modern trade chains: annual terms, joint business plans, and sell-out
Drive availability and offtake across BigBasket, Zepto, Blinkit, Amazon, and other Quick Commerce platforms
Achieve sales, distribution, collection, and market-expansion targets
Ensure consistent product availability and repeat purchase across all outlets
Conduct regular market visits and customer development to strengthen trade relationships

Marketing
Plan and execute in-store visibility — displays, planograms, POS, and shelf presence across Contemporary Trade and General Trade
Run product sampling programmes at retail, HORECA, and institutional touchpoints to drive trial
Track competitor activity — pricing, promotions, new launches, and share of shelf — and translate findings into action
Build consumer pull that converts trial into repeat sales
Manage brand presence, content,



and promotions on Quick Commerce platforms (banners, visibility slots, offers)

Business Development
Appoint current distributors and expand into untapped geographies and markets
Secure new listings and onboard new Quick Commerce and e-commerce platforms
Open current modern trade and key accounts beyond the current base
Develop institutional business with hotels, restaurants, schools, hospitals, hostels, gyms, and canteens
Identify and pursue new channels, categories, and B2B revenue opportunities

Candidate Profile
8–10 years of relevant FMCG / Food / Dairy / Ice Cream sales experience.
Strong market network, particularly across distributors, retailers, HORECA, and institutions.
Proven experience in market development and new product launches.
Strong communication, negotiation, and relationship-management skills.
Target-driven with willingness to travel extensively across Tier 1 and Tier 2 cities.

Pay: ₹50,000.00 - ₹80,000.00 per month

Benefits
Cell phone reimbursement
Provident Fund

Work Location: In person

📌 Sales And Business Development Manager Indore (India)
🏢 Avantee Mega Food Park
📍 India