Role Overview
As a Project Manager - Customer Processes &
Marketing

, you will:
Lead high-impact initiatives spanning:
Product launches
Trade promotions
Broader customer journey
Act as the central hub between Product, Sales, and Marketing teams.
Ensure marketing investments and promotional strategies are:
Executed flawlessly
Delivered within budget
Measured for tangible ROI

Key Responsibilities Trade Promotions &
Channel Strategy
Oversee the end-to-end execution of:
Trade marketing programs
Channel incentives
B2B promotional campaigns
Align promotional strategies with sales objectives to optimize:
Distribution
Retail placement
Local brand development
Manage the budget allocated for trade promotions.
Track financial performance against projected sales lifts.

Marketing Campaign Management
Lead cross-functional teams in the development and rollout of 360-degree marketing campaigns.
Ensure cohesive messaging across all channels.
Collaborate with:
Creative teams
Digital marketers
Agencies
Deliver on-brand:
Promotional assets
Collateral
Advertising
Establish Key Performance Indicators (KPIs) to measure the effectiveness and reach of marketing initiatives.





Customer Processes &
Experience
Map and optimize the end-to-end customer journey.
Identify areas to:
Improve customer engagement
Reduce friction
Translate customer feedback and data-driven insights into actionable improvements for:
Future product iterations
Marketing strategies
Standardize internal customer processes from:
Initial lead generation
To post-purchase support readiness

Project Execution &
Operations
Define project scope, milestones, and timelines for complex marketing and promotional initiatives.
Manage project deliverables proactively.
Identify risks, such as:
Supplier delays
Budget constraints
Implement appropriate mitigation strategies.
Utilize project management methodologies to:
Streamline workflows
Facilitate interdepartmental communication
Ensure cross-team alignment

PM

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Sap Project Manager Customer Processes & Marketing Kolkata (India)
🏢 ITC Infotech
📍 India