Key Responsibilities:
Develop and review scientifically accurate, engaging, and compliant promotional materials including iCVAs, brochures, digital campaigns, Emails, social media posts, banners etc.
As a SME, to engage with content owners to gain a comprehensive understanding of the brand strategy and the corresponding content plan and messaging.
Ensure messaging is consistent with brand strategy and aligned with approved product positioning.
Partner with cross functional teams including creative to plan and execute content strategy across the brand journey stages in different platforms.
Support omnichannel content planning by identifying prospects to repurpose scientific content for multiple formats and platforms targeting different audiences. Contribute and develop modular content models.
Monitor and interpret label updates and ensure timely content revision across all promotional assets.
Liaison with editorial,
creative and regulatory teams to ensure alignment of promotional content with latest approved label.
Manage and mentor junior writers, providing guidance and training on commercial writing, label integration and compliance standards.
Develop and maintain label update checklists, to ensure consistency of the updates across materials.
Partner with scientific writers, creative and digital teams to ensure effective, high-quality content development workflows.
Key Skills
Commercial,Medico Marketing, Scientific writer
Other Specific Remarks
Qualification: Life Science
Additional Requirements: Proper documents for entire career and PF Form 16 Mandatory