25 Sep
|
TENARAI TECHNOLOGIES PRIVATE
|
Gurugram
25 Sep
TENARAI TECHNOLOGIES PRIVATE
Gurugram
We are looking for a skilled Salesforce Marketing Cloud Account Engagement (MCAE) +
Data Cloud Specialist to design, implement, and optimize marketing automation and customer data solutions. The ideal candidate should have robust hands-on experience with
MCAE (Pardot), Salesforce Data Cloud, lead management, segmentation, automation and integrations.
Key Responsibilities
Design, configure, and maintain Salesforce Marketing Cloud Account Engagement
(MCAE/Pardot) solutions.
Create and manage Engagement Studio programs, automation rules, completion actions, forms, landing pages, and email campaigns.
Develop and optimize lead scoring, grading, segmentation, and lifecycle management processes.
Configure and manage Salesforce Data Cloud including data ingestion, data streams,
data mapping, data modeling, identity resolution, and calculated insights.
Build unified customer profiles using Data Cloud and ensure accurate customer data across multiple sources.
Create audience segments in Data Cloud for targeted marketing and personalization.
Integrate MCAE, Data Cloud, Salesforce CRM, and third-party platforms as required.
Work with Salesforce objects, fields, relationships, and data synchronization between
Salesforce CRM and MCAE.
Support data quality, deduplication, governance, and troubleshooting of data-related issues.
Collaborate with Marketing, Sales, CRM, and Data teams to translate business requirements into scalable Salesforce solutions.
Monitor automation, integrations, and data processes and troubleshoot issues when required.
📌 Salesforce Marketing Cloud Consultant Gurugram
🏢 TENARAI TECHNOLOGIES PRIVATE
📍 Gurugram