This role will lead integrated communication, digital strategy, and retailer marketing initiatives for the mall. This role will be instrumental in strengthening the malls premium positioning, driving footfall, and ensuring seamless execution of brand-led and retailer-led campaigns. The role will also manage a team across design and digital functions, ensuring high-quality, on-brand communication across all touchpoints.

Key Responsibilities
Integrated Marketing & Communications (ATL + Digital + PR )
Lead end-to-end planning and execution of marketing campaigns across ATL, BTL, and digital platforms
Drive solid, consistent brand communication aligned with the malls premium positioning
Oversee campaign development including KV creation, messaging, media planning, and execution
Manage agency relationships (creative, media, digita, PR ) to ensure high-quality output
Ensure all communication assets (OOH, print, social, in-mall) are best-in-class and on-brand
Drive the PR strategy for the centre and ensure organic coverage across print and digital mediums.
Manage relation with media , draft press releases and other co-ordination for coverages
Digital & Content Strategy
Own the mall’s digital ecosystem including social media, content, and performance marketing
Drive audience growth, engagement,



and reach across platforms
Plan and execute content calendars, influencer collaborations, and digital campaigns
Track and optimize performance metrics (reach, engagement, conversions, footfall impact)
Identify recent digital trends and formats to keep the brand culturally relevant
Retailer Marketing & Relations
Build robust working relationships with retail partners to align on marketing initiatives
Co-create and amplify retailer campaigns to drive store-level sales and engagement
Identify opportunities for collaborations, launches, and in-mall activations
Support brands with visibility solutions including media, events, and digital amplification
Act as a key point of contact for retailer marketing requirements and escalations
Team Leadership & Management
Lead and mentor a team comprising graphic designers and digital marketing professionals
Ensure timely and high-quality delivery of all creative and digital assets
Drive a culture of creativity, accountability, and collaboration within the team
Streamline processes for approvals, creative development, and campaign execution
Work cross-functionally with leasing, operations, and HO teams

📌 Senior Manager Marketing Mumbai (India)
🏢 Phoenix Mills
📍 India