Role & responsibilities
Develop and execute social media strategies.
Manage Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.
Create and maintain monthly content calendars.
Coordinate with graphic designers, video editors and content teams.
Plan campaigns around courses, events, workshops and admissions.
Monitor trends and identify opportunities for relevant content.
Track engagement, reach, followers and conversions.
Analyse competitors and industry trends.
Ensure consistent brand communication across platforms.
Preferred candidate profile
24 years of social media experience.
Solid understanding of Instagram, YouTube, Facebook and LinkedIn.
Valuable knowledge of social media analytics.
Robust communication and content understanding.
Experience in education/EdTech or a content-driven brand preferred.
📌 Social Media Manager Kolkata
🏢 RICE IAS
📍 Kolkata
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