Key Responsibilities
Plan and execute paid campaigns across Google Ads, Meta Ads, YouTube, LinkedIn, and other relevant platforms.
Develop campaign strategies based on business objectives, audience, geography, funnel stage, and budget.
Manage lead-generation, conversion, awareness, retargeting, and remarketing campaigns.
Conduct audience segmentation, keyword research, targeting, and budget-allocation planning.
Track and improve CPC, CPM, CTR, CPL, CPA, CAC, ROAS, conversion rate, and lead quality.
Run structured A/B tests for creatives, copy, hooks, audiences, landing pages, bidding, and campaign structures.
Identify underperforming campaigns and implement corrective actions based on data.
Work with design, video, and content teams to develop performance-focused ad creatives and winning hooks.
Implement and verify conversion tracking, pixels, events, UTMs, analytics, and attribution setups.
Analyze landing-page and funnel performance and recommend conversion improvements.
Prepare weekly/monthly performance reports with insights, actions, results, and next steps.
Conduct competitor and market analysis and stay current with platform policies, automation, and trends.

📌 Sr Performance Marketer Bengaluru
🏢 Mindlogicx Infratec
📍 Bengaluru