About the Role As the Ortho- Misso Robotics - Marketing Manager, you'll be at the forefront of redefining orthopedic care through cutting-edge robotic innovation. This role blends strategic marketing, cross-functional leadership, and customer success to ensure our robotic solutions are not only adopted—but championed—by surgeons, hospitals, and health systems.
Key Responsibilities:
Pre-Installation Momentum
Craft surgeon-focused marketing assets—white papers, ROI analyses, clinical outcome spotlights—to accelerate decision-making.
Activate KOL-driven Surgeon Ambassador Programs to fuel peer influence and trust.
Orchestrate high-impact digital campaigns (LinkedIn, webinars, thought leadership) aimed at C suites and clinical stakeholders.
Post-Installation Adoption
Design and execute customer success frameworks that increase robotic system usage—OR team enablement, utilization dashboards, and quarterly business reviews.
Partner with sales to drive upsell prospects based on procedure trends and clinical feedback.
Foster long-term loyalty through targeted upgrade programs and support resources.
Strategic Business Development
Forge alliances with implant manufacturers, payers, and GPOs to extend solution value across the continuum of care.
Introduce ROI tracking tools for hospitals to measure cost-effectiveness, efficiency, and patient outcomes.
Mine industry and usage trends to influence future product evolution—especially in emerging outpatient and ASC markets.
Qualifications
Qualifications Required
Bachelor's degree in Marketing, Business, Biomedical Engineering, or related field.
Minimum 5 years of progressive experience in medical device marketing (preferably orthopedics or surgical robotics).
Demonstrated experience leading cross-functional initiatives with clinical, commercial, and product teams.