We are looking for an experienced Email Marketing Executive to manage and execute email marketing campaigns, generate leads, and improve customer engagement through effective email communication.
Key Responsibilities
Plan and execute email marketing campaigns for different target audiences.
Create and manage email campaigns from content preparation to execution.
Maintain and manage email databases and lead lists.
Monitor campaign performance, including open rates, click-through rates, and conversions.
Prepare regular reports and analyze campaign results.
Conduct A/B testing to improve email campaign performance.
Ensure email campaigns are properly targeted and scheduled.
Coordinate with the sales and marketing teams for lead generation and follow-ups.
Maintain accurate records of leads and campaign activities.
Research recent email marketing strategies and industry trends.
Required Skills
2–3 years of experience in Email Marketing.
Positive knowledge of email campaign management and lead generation.
Strong written and verbal communication skills.
Good understanding of email marketing metrics and reporting.
Basic knowledge of HTML/email templates will be an advantage.
Good knowledge of MS Excel and data management.
Ability to work independently and meet deadlines.
Education
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
What We Offer
Prospect to work in a growing IT company.
Practical exposure to digital marketing and lead generation.
Learning and professional growth prospects.
Collaborative work environment.