The CRM Fresher role focuses on building customer loyalty, managing the skincare database, and executing email, SMS, and WhatsApp retention campaigns.
Position Overview
Role: CRM Executive / Associate
Experience: 0–1 year (Entry Level)
Industry: Beauty, Wellness, and Skincare
Objective: Retain skincare customers and increase repeat purchases.
Key Responsibilities
Campaign Execution
Dirct Client handling
Launch daily SMS, email, and WhatsApp marketing campaigns.
Write transparent copy about skincare routines and product advantages.
Set up automated birthday and anniversary discount workflows.
Database & Segmentation
Clean and organize customer contact lists daily.
Segment users by skin type, age, and purchase history.
Track customer behaviours like cart abandonment and repeat buys.
Performance Tracking
Monitor campaign open rates, click rates, and conversions.
Assist in generating weekly customer retention reports.
Run easy A/B tests on email subject lines.
Customer Insights
Monitor product reviews and customer feedback trends.
Coordinate with customer support to resolve loyalty program issues.
Share insights on trending skincare concerns with marketing teams.
Required Skills & Qualifications
Education: Bachelor’s degree in Marketing, Business, or Communications.
Tools: Basic knowledge of Excel is mandatory.
Platforms: Familiarity with tools like Clever Tap, Web Engage, or Mailchimp is a plus.
Domain: Strong passion for skincare trends, ingredients, and routines.
Traits: Fluency in English and other languages.
Excellent written English and strong analytical thinking.
Should be street smart in sales.
Knowledge of any billing software is a added advantage.