Job Title: Content Writer
Department: Marketing
Reports to: Marketing Head / Creative Head

Job Summary:
The Content Writer is responsible for creating compelling, engaging, and brand-aligned content that supports the organization's digital presence and marketing initiatives. The role focuses on developing high-quality content for websites, blogs, social media, and marketing campaigns across multiple brands, ensuring consistency in messaging and communication.

Key Responsibilities:

Social Media Content (Primary Responsibility)
Plan, write, and optimize engaging content for social media platforms (e.g., Instagram, Facebook, LinkedIn, YouTube, etc.) across all brands.
Develop platform-specific captions, scripts, and copy for posts, reels, stories, carousels, and short-form video content.
Collaborate with the creative and performance marketing teams to align social content with campaign goals, brand voice, and audience insights.
Maintain a content calendar, track performance metrics, and iterate on content formats to improve reach, engagement, and conversions.

Website Content
Develop explicit, engaging, and SEO-friendly content for company websites across multiple brands.




Update and maintain website content to ensure accuracy, relevance, and consistency with brand guidelines.

Blog Content
Research, write, and edit informative blog articles that enhance brand awareness, audience engagement, and thought leadership.
Ensure blog content aligns with the marketing strategy and brand voice.

Marketing Campaign Content
Create compelling content for marketing and promotional campaigns across all brands.
Develop copy for digital marketing initiatives, advertisements, email campaigns, and other promotional materials as required.
Collaborate with the marketing and creative teams to deliver campaign content that supports business objectives.

Content Quality & Brand Consistency
Maintain a consistent tone, style, and messaging across all content deliverables.
Proofread and edit content to ensure grammatical accuracy, clarity, and adherence to brand standards.
Coordinate with cross-functional teams to understand content requirements and deliver high-quality content within project timelines.

Work Location: In person

📌 Content Writer Pune
🏢 Medimaze Solutions
📍 Pune