Experience - 2 - 6 Years

Performance Marketing
Independently manage Google Ads and Meta Ads accounts for multiple hospital branches and specialties.
Plan, launch, and optimize paid campaigns across Google Search, Performance Max, Display, YouTube, Demand Gen, and Meta Lead Generation campaigns.
Ensure campaigns meet lead generation, CPL, CPA, and ROAS targets.
Manage and optimize monthly advertising budgets effectively.

Campaign Optimization
Monitor campaign performance daily and implement optimization strategies.
Perform keyword research, search term analysis, and competitor benchmarking.
Optimize bids, budgets, audiences, placements, ad copies, and creatives.
Implement negative keywords and audience exclusions to improve lead quality.
Scale high-performing campaigns while maintaining efficiency.

Google & Meta Ads Management
Build campaign structures from scratch based on business objectives.
Create and optimize Responsive Search Ads, Performance Max, Demand Gen, Display, and YouTube campaigns.




Manage Meta campaigns including Lead Generation, Conversion, Traffic, Engagement, and Remarketing.
Develop Custom Audiences, Lookalike Audiences, and Retargeting campaigns.
Conduct A/B testing of creatives, ad copies, audiences, and landing pages.

Required Skills
Expert knowledge of Google Ads and Meta Ads Manager.
Solid understanding of Search, Performance Max, Display, YouTube, Demand Gen, and Remarketing campaigns.
Hands-on experience with Google Analytics 4, Google Tag Manager, and Meta Pixel.
Strong understanding of conversion tracking and attribution.
Experience in lead generation and campaign optimization.
Excellent analytical and reporting skills.
Advanced proficiency in Microsoft Excel / Google Sheets.
Robust communication and stakeholder management skills.

Pay: From ₹40,000.00 per month

Advantages:
Provident Fund

Work Location: In person

📌 Performance Marketing Executive Hyderabad
🏢 Ankura Hospital for Women & Children
📍 Hyderabad