Department: Sales & Marketing
Location: Punjab(Khana, Ludhiana, Amritsar,Moga,Rajpura)
Reports to: Regional Sales Manager / Zonal Sales Manager
Industry: Animal Nutrition / Agriculture / FMCG (Cattle Feed Division)
Employment Type: Full-time

Job Purpose:

To lead and drive cattle feed sales in the assigned area through distributor/channel management, direct farmer outreach, field team supervision, and achieving volume and revenue targets.

Role & responsibilities
Sales & Business Development:
Achieve monthly, quarterly, and annual sales targets.
Identify and develop current markets, dealers, and sub-dealers in rural areas.
Conduct farmer meets, field demonstrations, and awareness programs to drive product adoption.
Channel Management:
Appoint and manage distributors and dealers.
Ensure smooth order processing, supply chain, and stock availability.
Handle credit limits, payments, and distributor performance reviews.
Team Management:
Lead, train, and monitor a team of Sales Officers/Field Executives.




Set targets and ensure daily field activities are aligned with sales goals.
Monitor performance and provide guidance to improve productivity.
Market Intelligence & Reporting:
Track competitor activities, pricing, and farmer feedback.
Share field insights with senior management for strategic decisions.
Maintain records of sales, customer data, and market coverage.
Customer Relationship Management:
Build solid relationships with key stakeholders: farmers, veterinary doctors, dealers, and cooperatives.
Resolve product or service issues promptly.

Preferred candidate profile
Education: Graduate in Agriculture, Animal Husbandry, or related field. MBA (Marketing) preferred.
Experience: 58 years of sales experience in animal nutrition/cattle feed/FMCG/agri-inputs.
Skills:
Robust communication and interpersonal skills
Rural market exposure and willingness to travel extensively
Analytical and team leadership skills
Basic computer proficiency (Excel, PowerPoint)

📌 Area Sales Manager Cluster Head For Cattle Feed Sales Rajpura
🏢 Kapila Krishi Udyog
📍 Rajpura