Role & responsibilities

Digital Performance Strategy
Develop and execute comprehensive digital performance marketing strategies aligned with business objectives.
Drive customer acquisition, lead generation, conversion optimization, and revenue growth through digital channels.
Establish KPIs, performance benchmarks, and reporting frameworks to monitor campaign effectiveness.
Identify growth prospects through market analysis, customer insights, and digital trends.

Performance Marketing
Lead and manage paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, Display Networks, and other relevant platforms.
Optimize campaign performance to maximize ROAS, ROI, CTR, and conversion rates.
Manage marketing budgets effectively and ensure optimal allocation across channels.
Conduct A/B testing and audience segmentation to improve campaign outcomes.

SEO & Website Optimization
Develop and implement SEO strategies to improve organic traffic and search rankings.
Oversee on-page, off-page, and technical SEO initiatives.
Collaborate with content, web development, and product teams to enhance website performance and user experience.
Monitor website analytics and implement optimization recommendations.





Digital Marketing & Brand Visibility
Lead digital marketing initiatives across owned, earned, and paid channels.
Drive content marketing strategies that improve engagement and organic growth.
Ensure consistent brand messaging across digital platforms.
Identify emerging platforms and technologies to enhance digital presence.

Analytics & Reporting
Utilize tools such as Google Analytics, Google Search Console, Data Studio, SEMrush, Ahrefs, and CRM platforms to assess campaign performance.
Generate actionable insights through data analysis and reporting.
Present performance reviews and strategic recommendations to senior management.
Track and report on critical metrics including CAC, CPL, CPA, ROAS, traffic, engagement, and conversion rates.

Team Leadership & Stakeholder Management
Lead, mentor, and develop a high-performing digital marketing team.
Set transparent goals, performance expectations, and development plans for team members.
Collaborate with internal stakeholders, agencies, vendors, and technology partners.
Foster a culture of innovation, accountability, and continuous improvement.

Preferred candidate profile

📌 Digital Performance Lead Mumbai
🏢 Mahindra Lifespaces
📍 Mumbai