Position Overview

The Marketing Specialist will support the Senior Manager – Marketing in planning and executing marketing initiatives,

analyzing market and consumer trends, coordinating promotional activities, and providing data-driven insights to

support business and brand decisions. The ideal candidate should have a good understanding of FMCG marketing

fundamentals, brand positioning, consumer behavior, promotions and schemes, along with strong analytical and

communication skills.

 Key Responsibilities

Brand & Marketing Support

 Support the Senior Manager – Marketing in implementing brand and marketing strategies.

 Develop a good understanding of brand positioning, target consumers, product propositions, and key brand

messages.

 Support the planning and execution of marketing campaigns and brand activities.

 Assist in preparing marketing presentations, briefs, promotional materials, and reports.

 Coordinate with internal teams and external agencies to ensure timely execution of marketing activities.

Promotions & Schemes

 Support the planning and execution of consumer promotions, trade schemes, and other promotional activities.

 Monitor ongoing promotions and schemes and track their effectiveness.

 Analyze promotional performance and provide recommendations for improvement.

 Coordinate with Sales and other relevant teams to ensure smooth implementation of schemes.

 Maintain records of promotional activities, budgets, and results.

Data Analysis & Reporting

 Collect,



consolidate, and analyze marketing and business-related data.

 Prepare regular marketing performance reports, dashboards, and presentations.

 Use Excel to analyze sales, campaign, promotion, consumer, and market data.

 Identify trends and provide data-based observations and recommendations.

 Support the Senior Manager – Marketing in preparing management reports and presentations.

Campaign Execution

 Support end-to-end execution of marketing campaigns across relevant channels.

 Coordinate with creative, digital, research, media, and other agencies as required.

 Follow up on campaign deliverables, timelines, and execution.

 Monitor campaign performance and prepare post-campaign analysis.

Cross-functional Coordination

 Work closely with Sales, E-commerce, Supply Chain, Finance, and other departments to support marketing

initiatives.

 Coordinate with relevant teams for product launches, promotions, campaigns, and other marketing activities.

 Ensure timely communication and follow-up on marketing-related activities.

General Responsibilities

 Good understanding of basic FMCG marketing concepts, brand positioning, campaign, promotions and

consumer insights.

 Positive knowledge of promotional activities, trade schemes and consumer promotions.

 Good presentation, reporting and documentation skills.

 Pro-active, detail-oriented, and willing to take ownership of assigned responsibilities.

📌 Marketing Specialist (Gurugram)
🏢 JAC Recruitment
📍 Gurugram