Company descriptionOutlier Studios is a performance creative studio. We make ads for Indian D2C brands, and we judge every ad by one thing: did it sell?We don't guess what customers want. We dig through reviews, Reddit threads, comments and competitor ads until we find the exact words people use about their problem, then we build ads around that.Strategy, scripting, shooting and editing all happen in-house, so an idea doesn't get diluted on its way to the final cut. We've run and funded our own Meta campaigns, so we know what it feels like to spend your own money on an ad that doesn't work.Role descriptionFull-time, on-site in Mohali, Punjab. You must speak and know Hindi.You'll take one product and research the customer until you understand their pain better than they can put it into words themselves. Then you'll come up with 15 to 20 completely different ways to sell it.Day to day, you will:Research customers through reviews, Reddit, comments, competitor ads and the Meta Ad LibraryTurn what you find into angles, hooks and conceptsWrite scripts across formats: UGC, skits, podcasts, street interviews, explainers, founder ads,



green screen and product demosWork with our shoot and edit teams so the idea survives all the way to the final cutExplain the thinking behind each ad: who it's for, what belief it attacks, why it should convertRead the performance data and decide what the next creative should beYou'll see your work run, and you'll know within days whether it worked.QualificationsYou've worked at a D2C brand or a performance marketing agencyStrong copywriting and scriptwriting. You write how people talk, not how brands talkYou can take one product and come up with five completely different conceptsYou know why a hook works, not just how to write oneYou understand direct response principlesYou can find customer pain points, desires and objections through researchYou can read ROAS, CTR, CPA, hook rate and hold rate, and know what creative needs to change nextFluent in Hindi and EnglishYou don't need to be a media buyer. You do need to believe an ad's job is to make money, not to look positive.

📌 Creative Strategist (Mumbai)
🏢 Outlier-studios
📍 Mumbai