Hiring for Digital Marketing Head profile for Noida location. Please find the job details as below:
Profile: Digital Marketing Head
Experience: 9+ Years
Salary: Up to ₹20 LPA
Industry: EdTech / Education
Location: Noida

Key Responsibilities:

Digital Marketing Strategy

- Develop the overall digital marketing strategy in line with business, revenue, and brand objectives.
- Define annual, quarterly, and monthly digital marketing plans.
- Build an integrated digital marketing roadmap across all channels.
- Identify new digital growth opportunities, platforms, technologies, and customer segments.
- Develop channel-wise objectives, budgets, KPIs, and performance benchmarks.
- Own the complete digital marketing P&L; / budget, where applicable.
- Ensure digital initiatives contribute directly to business growth and revenue.

Performance Marketing

- Lead paid acquisition across Google, Meta, YouTube, LinkedIn, programmatic, display, discovery, and other relevant platforms.
- Develop strategies for lead generation, e-commerce sales, app acquisition, and customer acquisition.
- Manage campaign structures, audience segmentation, bidding, creatives, landing pages, and conversion optimization.
- Monitor CAC, CPL, CPA, ROAS, ROI, conversion rate, revenue, and LTV.
- Continuously optimize campaigns based on data and attribution.
- Develop retargeting and remarketing strategies.
- Scale high-performing campaigns while controlling acquisition costs.

SEO – Search Engine Optimization

- Own the complete SEO strategy across technical, on-page, off-page, and local SEO.
- Improve organic traffic, rankings, visibility, and qualified leads/revenue.
- Conduct keyword research and competitor analysis.
- Work with content and technology teams on technical SEO, website architecture, page speed, schema, internal linking, and Core Web Vitals.
- Develop link-building and authority-building strategies.
- Monitor Google Search Console, GA4, rankings, traffic, and conversions.
- Develop strategies for AI search / generative search visibility as the search ecosystem evolves.

SEM / Search Marketing

- Develop and manage paid search campaigns across Google and other relevant search platforms.
- Own keyword strategy, ad copies, bidding, audience targeting, extensions, and landing-page optimization.
- Optimize search campaigns for qualified leads, conversions, revenue, and ROAS.
- Conduct regular search-term, competitor, and campaign analysis.

Social Media Marketing

- Develop the organization's social media strategy across relevant platforms.
- Manage Instagram, Facebook, LinkedIn, YouTube, X, and other relevant platforms.
- Define content pillars, communication strategy, campaign calendars, and engagement plans.
- Build brand awareness, community engagement, and audience growth.
- Track reach, engagement, followers, traffic, leads, and conversions.
- Coordinate with creative, content, PR, and influencer teams.

Content Marketing

- Develop an integrated content marketing strategy.
- Oversee blogs, articles, videos, reels, infographics, guides, case studies, webinars, podcasts, and other formats.
- Build content calendars aligned with SEO, brand, and performance objectives.
- Ensure content is optimized for search engines, social platforms, and conversion.
- Work closely with internal and external content teams.
- Use data and audience insights to improve content performance.

Influencer & Creator Marketing

- Develop influencer and creator marketing strategies.
- Identify relevant macro, micro, and nano influencers.
- Manage influencer campaigns from selection and negotiation to execution and reporting.
- Track reach, engagement, traffic, leads, conversions, and campaign ROI.




- Build long-term creator partnerships where relevant.
- Ensure influencer communication remains aligned with brand guidelines.

CRM & Customer Lifecycle Marketing

- Own digital customer lifecycle and retention strategy.
- Develop customer segmentation and personalized communication journeys.
- Build acquisition-to-retention funnels.
- Develop strategies for onboarding, engagement, repeat purchases, cross-sell, upsell, and win-back.
- Work with CRM teams on customer data, segmentation, personalization, and lifecycle campaigns.
- Track retention, repeat rate, LTV, churn, and customer engagement.

Email Marketing

- Develop email marketing strategy across acquisition, engagement, transactional, promotional, and retention campaigns.
- Manage email calendars, segmentation, personalization, automation, and A/B testing.
- Improve open rate, click-through rate, conversion, and revenue contribution.
- Ensure database hygiene and compliance with applicable communication requirements.

WhatsApp & Conversational Marketing

- Develop WhatsApp and conversational marketing initiatives where relevant.
- Build campaigns for lead nurturing, customer engagement, reminders, offers, transactions, and retention.
- Integrate WhatsApp journeys with CRM and marketing automation platforms.
- Track delivery, engagement, conversion, and revenue contribution.

Marketing Automation

- Build automated customer journeys across acquisition, nurturing, conversion, and retention.
- Work with platforms such as HubSpot, Salesforce, Zoho, MoEngage, WebEngage, CleverTap, or equivalent tools.
- Develop lead-scoring and nurturing mechanisms.
- Automate campaign triggers and personalized communication.
- Continuously optimize journeys based on customer behavior and performance data.

Website & Conversion Rate Optimization

- Own digital website performance from a marketing perspective.
- Improve website traffic, user experience, engagement, and conversion.
- Develop and optimize landing pages for campaigns.
- Conduct A/B testing and CRO initiatives.
- Monitor bounce rate, engagement, funnel drop-offs, conversion rates, and revenue.
- Collaborate with UI/UX, product, and technology teams for website improvements.

E-commerce / Marketplace Marketing

- Develop digital strategies to drive online sales and revenue.
- Manage acquisition and conversion across website, marketplaces, and relevant commerce platforms.
- Optimize product pages, promotions, merchandising, and digital campaigns.
- Monitor GMV, conversion rate, CAC, ROAS, repeat purchases, and contribution margin.
- Develop strategies for customer retention and repeat transactions.

App Marketing

- Lead app acquisition, engagement, and retention initiatives, where applicable.
- Manage app-install campaigns across relevant digital platforms.
- Optimize campaigns for registrations, transactions, subscriptions, and other business KPIs.
- Work with product and technology teams on app analytics and customer journeys.
- Track CPI, CPA, retention, LTV, and ROAS.

Analytics, Attribution & Reporting

- Establish a robust digital measurement framework.
- Own reporting across all digital channels.
- Use GA4, Google Tag Manager, Search Console, Looker Studio, Power BI, CRM, CDP, and attribution platforms as relevant.




- Develop executive dashboards covering:
- Traffic
- Leads
- Revenue
- CAC
- CPL
- CPA
- ROAS
- Conversion rate
- Retention
- LTV
- Channel contribution
- Analyze customer journeys and marketing attribution.
- Translate data into actionable business recommendations.

Online Reputation Management

- Monitor the organization's digital reputation across search, social media, review platforms, and relevant online communities.
- Develop strategies to improve positive brand visibility.
- Coordinate with PR and customer service teams on online reputation issues.
- Monitor customer sentiment and digital conversations.

Brand & Digital Campaigns

- Develop integrated digital campaigns for product launches, offers, events, brand initiatives, and business priorities.
- Translate brand strategy into digital-first communication.
- Work with creative agencies, production teams, media agencies, PR agencies, and internal stakeholders.
- Ensure consistency of brand messaging across digital touchpoints.

Agency & Vendor Management

- Manage relationships with media agencies, creative agencies, SEO agencies, technology vendors, influencers, and other partners.
- Define agency KPIs, SLAs, deliverables, and performance expectations.
- Review agency performance and ensure efficient utilization of marketing budgets.
- Negotiate commercials and evaluate new vendors/platforms.

Team Leadership

- Build, manage, mentor, and develop a high-performing digital marketing team.
- Define KRAs and KPIs for team members.
- Establish processes, review mechanisms, and performance dashboards.
- Develop functional expertise across digital marketing verticals.
- Promote a culture of experimentation, learning, and data-driven decision-making.

AI & Emerging Digital Technologies

- Identify and implement AI-driven opportunities across marketing.
- Explore AI for content creation, personalization, customer segmentation, campaign optimization, analytics, and automation.
- Monitor emerging platforms, digital trends, consumer behavior, and changes in search/social algorithms.
- Evaluate current technologies based on business relevance, scalability, and ROI.

Key Requirements:

The Digital Marketing Head will be responsible for relevant business and marketing metrics, including:

- Digital revenue contribution
- Customer acquisition and qualified lead generation
- CAC / CPL / CPA
- ROAS and marketing ROI
- Website traffic and conversion rate
- Organic traffic and SEO visibility
- Search and social performance
- Customer engagement and retention
- Repeat purchase rate
- Customer lifetime value
- Email/CRM/WhatsApp conversion
- App acquisition and retention, where applicable
- Brand reach and engagement
- Digital campaign effectiveness
- Marketing budget utilization
- Team and agency performance

Required Skills

- 9+ years of experience in Digital Marketing, with at least 3–5 years in a leadership/managerial capacity.
- Proven experience managing multiple digital marketing verticals rather than only one channel.
- Strong understanding of both brand and performance marketing.
- Experience managing substantial digital marketing budgets.
- Demonstrated experience in customer acquisition, revenue growth, and digital transformation.
- Strong analytical and commercial orientation.
- Experience managing internal teams and external agencies.
- Excellent stakeholder management and communication skills.
- Ability to operate at both strategic and execution levels.
- Strong understanding of digital marketing technology and analytics.

Thanks & Best Regards,

Anjali Tomar

HR Executive

(phone hidden)

Pay: ₹1,200,000.00 - ₹2,000,000.00 per year

Work Location: In person

📌 Digital Marketing Head (Noida)
🏢 PE Upskill
📍 Noida