Performance Marketing Executive

Company: Big Leap Digital Services Pvt. Ltd.
Location: Gurugram (On-site)
Experience: 2+ Years (B2B Marketing Agency Experience Preferred)
Working Days: Monday – Friday

About Big Leap

Big Leap Digital Services Pvt. Ltd. is a B2B marketing agency helping manufacturing and industrial businesses accelerate growth through digital marketing, branding, lead generation, content marketing, and performance-driven campaigns. We are looking for a Performance Marketing Executive who is passionate about driving measurable business results through paid media strategies.

Job Summary

We are seeking a data-driven Performance Marketing Executive to plan, execute, optimize, and scale paid advertising campaigns across multiple digital platforms. The ideal candidate should have hands-on experience managing Google Ads, Meta Ads, and LinkedIn Ads while focusing on lead generation, ROI, and campaign performance.

Key Responsibilities

- Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
- Develop lead generation campaigns for B2B clients.
- Monitor campaign performance and optimize based on KPIs.
- Manage campaign budgets and maximize Return on Ad Spend (ROAS).
- Perform keyword research, audience targeting, and competitor analysis.
- Set up conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), and Meta Pixel.
- Conduct A/B testing for ad creatives, landing pages, and audience segments.
- Generate performance reports with actionable insights.
- Collaborate with the creative and content teams to develop high-performing ad creatives.




- Stay updated with the latest digital advertising trends and platform updates.
- Identify opportunities to improve campaign efficiency and reduce Cost Per Lead (CPL).

Required Skills

- Strong expertise in Google Ads, Meta Ads, and LinkedIn Ads.
- Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Understanding of conversion tracking and attribution models.
- Knowledge of keyword research and campaign optimization.
- Experience in budget planning and bid strategy optimization.
- Strong analytical and reporting skills.
- Excellent communication and problem-solving abilities.
- Ability to manage multiple campaigns simultaneously.

Qualifications

- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Minimum 2 years of hands-on experience in Performance Marketing or Paid Media.
- Experience in a digital marketing agency is highly preferred.
- Google Ads and Meta Blueprint certifications are an added advantage.

Preferred Skills

- Experience with LinkedIn Ads for B2B lead generation.
- Familiarity with CRM platforms such as HubSpot, Zoho CRM, or similar tools.
- Experience with landing page optimization and A/B testing.
- Knowledge of Microsoft Ads is a plus.
- Basic understanding of SEO and email marketing.

What We Offer

- Competitive salary based on experience.
- Performance-based incentives.
- Career growth and learning opportunities.
- Team-oriented and growth-oriented work culture.
- Opportunity to work with leading national and international B2B manufacturing and industrial brands.

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (Gurugram)
🏢 Big Leap Digital Services
📍 Gurugram