Location: Andheri West, Mumbai
Work Mode: Work from Office
Working Days: Monday to Saturday
Weekly Off: Sunday + 1st Saturday of every month
Working Hours:

- Monday to Friday: 10:00 AM – 6:00 PM
- Other Saturdays: 10:00 AM – 5:00 PM
Experience: Relevant experience in Social Media, Content Creation & Digital Marketing preferred
Salary: Based on last drawn salary and relevant experience

About the Role

We are looking for a creative, proactive, and digitally aware Social Media Marketing Executive to join our team in Andheri West, Mumbai. The ideal candidate should have a robust interest in social media, content creation, digital marketing, and current online trends.

This role is suitable for someone who understands how social media platforms work and can contribute to building an engaging digital presence through creative content, consistent communication, and effective social media strategies.

The candidate will be responsible for planning and coordinating social media content, identifying relevant trends, creating engaging posts and captions, monitoring performance, and supporting digital marketing initiatives across various platforms.

What We’re Looking For

We are looking for someone who can combine creativity, communication, social media knowledge, and marketing awareness to create meaningful digital content.

The ideal candidate should have:

- Experience or practical exposure to Social Media Marketing and Digital Marketing.
- Good understanding of platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant social media channels.
- Strong awareness of current social media trends, formats, hashtags, content styles, and audience behaviour.
- Ability to identify trending topics and convert them into relevant content ideas.
- Good understanding of content planning and social media calendars.
- Ability to write engaging captions and short-form social media content.
- Good communication and coordination skills.
- Creative thinking and the ability to suggest new content ideas.




- Ability to monitor social media performance and identify opportunities for improvement.
- Willingness to learn new digital marketing tools and platforms.

What You’ll Bring

- Hands-on experience in social media management, content marketing, or digital marketing will be preferred.
- Knowledge of social media content planning and scheduling.
- Understanding of basic digital marketing concepts.
- Familiarity with social media analytics and performance metrics.
- Ability to research competitors, industry trends, and relevant topics.
- Basic knowledge of SEO, content marketing, paid campaigns, or influencer marketing will be an advantage.
- Experience using tools such as Canva, Meta Business Suite, social media scheduling platforms, Google Analytics, or similar tools will be beneficial.
- Strong writing and communication skills.
- Good understanding of visual and written content.
- Ability to manage multiple tasks and work according to deadlines.

Key Responsibilities

As a Social Media Marketing Executive, you will be responsible for:

- Planning and maintaining social media content calendars.
- Developing creative ideas for social media posts, reels, stories, videos, and other content formats.
- Writing engaging captions, headlines, descriptions, and promotional copy.
- Researching current social media trends and identifying content opportunities.
- Creating content that aligns with the company's brand identity and communication style.
- Coordinating with graphic designers, video editors, and internal teams for content creation.
- Publishing and scheduling content across relevant social media platforms.
- Monitoring comments,



messages, mentions, and audience interactions.
- Supporting community engagement and maintaining a consistent online presence.
- Tracking social media performance and preparing basic reports.
- Monitoring key metrics such as reach, impressions, engagement, followers, clicks, and content performance.
- Conducting competitor and industry research to identify new content opportunities.
- Supporting digital marketing campaigns and promotional activities.
- Exploring new social media formats and creative approaches.
- Keeping up with platform updates, algorithms, trends, and emerging content formats.
- Supporting brand-building initiatives through consistent and relevant digital content.

Content & Trend Awareness

A strong understanding of social media trends and creative content is important for this position.

You should be able to identify what type of content is currently gaining attention and understand how trends can be adapted to suit a company's brand and audience.

The role may involve working on:

- Instagram Reels
- Stories
- LinkedIn posts
- Facebook content
- Short-form videos
- Educational content
- Promotional creatives
- Industry-related content
- Brand awareness campaigns
- Engagement-focused posts
- Trending formats and topics

Skills Required

Core Skills:

- Social Media Marketing
- Content Creation
- Digital Marketing
- Social Media Management
- Trend Research
- Content Planning
- Copywriting
- Community Engagement
- Competitor Research
- Social Media Analytics

Additional Skills:

- Canva
- Meta Business Suite
- Basic SEO
- Google Analytics
- Paid Social Media Advertising
- Influencer Marketing
- Email Marketing
- Basic video/content editing

Soft Skills

- Creativity
- Good communication
- Strong writing skills
- Proactive approach
- Attention to detail
- Time management
- Trend awareness
- Analytical thinking
- Team collaboration
- Willingness to learn
- Ability to work independently

📌 SOCIAL MEDIA MARKETING(6) (Mumbai)
🏢 Mitr HR Private
📍 Mumbai